Without the economics in place, it seemed impossible to create a glass recycling program based on sound business principles. In fact, ZWZ Director Holly Elmore announced the ZWZ were ready to pursue end-use options in lieu of recycling. See the ZWZ Blog post, Recycling Integrity @ IFSS, for the session where the announcement was made and a link for the PPT presentation with several slides detailing the glass dilemma.
The day following the end-use announcement O-I contacted Holly after finding the 05-10 ZWZ Blog post, Single-Sream Recycling Controversy, where a ZWZ glass recycling commitment was declared. What timing!
The National Restaurant Association and the Glass Packaging Institution immediately joined the glass recycling team. In the fact-finding phase, the team has embarked on action items to develop an Atlanta pilot, serving as the foundation for a national template.
With the glass recycling kiln ignited by O-I, stay tuned for more tales from the trail to successful programs. These are thrilling times!