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Monday, March 8, 2021

Urban Carbon Sinks: Rewilding Urban Landscapes

Community gardens are integral to
creating an Urban Carbon Sink
photo credit: Holly Elmore Images
Over the past decade, sustainability moved from a buzz word to a movement to a culture within leading communities, universities, and businesses. Significant strides were made in zero-waste practices, renewable energy technology, and reduced carbon | water footprints. Yet the glaciers continue to melt, the ocean acidification levels are increasing, and desertification is escalating.

The Regeneration in ACTION (RiA) article, Beyond Sustainability: Regenerative Solutions, proposes regenerative solutions in the form of Urban Carbon Sinks to restore the carbon cycles and pending crises. The RiA article, Carbon Crisis: simply a matter of balance, introduces carbon cycles and explains how their out-of-balance state creates alarming scenarios.

A Building Crisis: diminishing food and oxygen supply
The previously referenced Beyond Sustainability: Regenerative Solutions article establishes the building crisis of the diminishing food and oxygen supply.

According to a Global Agriculture Soil Fertility & Erosion Report:

Our most significant non-renewable geo-resource is productive land and fertile soil. Each year, an estimated 24 billion tonnes of fertile soil are lost due to erosion. That's 3.4 tonnes lost every year for every person on the planet. Soils store more than 4000 billion tonnes of carbon.

A dangerous dilemma is brewing with an increasing global population and a diminishing ability to produce food. Healthy soil is necessary to generate nutritious food, whether plant- or animal-based. 

According to a National Oceanic and Atmospheric Association (NOAA) June 2020 How much oxygen comes from the ocean? fact sheet:

Scientists estimate that 50-80% of the oxygen production on Earth comes from the ocean. The majority of this production is from oceanic plankton — drifting plants, algae, and some bacteria that can photosynthesize. One particular species, Prochlorococcus, is the smallest photosynthetic organism on Earth. But this little bacteria produces up to 20% of the oxygen in our entire biosphere. That’s a higher percentage than all of the tropical rainforests on land combined.

Yet plankton is perishing at astonishing rates due to ocean acidification and warmer water temperatures. Thus, the atmospheric oxygen supply is diminishing and may eventually lead to potential asphyxiation for land-based animals and eventual species extinction.

Holocene Extinction (sixth mass extinction)
According to the November 2019 Science Alert article, Are We Really in a 6th Mass Extinction? Here's The Science, current conditions indicate that the Earth's Holocene extinction, or sixth mass extinction, is well underway. From the article:

A mass extinction is usually defined as a loss of about three quarters of all species in existence across the entire Earth over a "short" geological period of time. Given the vast amount of time since life first evolved on the planet, "short" is defined as anything less than 2.8 million years. 

... The Earth is currently experiencing an extinction crisis largely due to the exploitation of the planet by people. 

The World Wildlife Fund 2020 Living Planet Report states:

A 68% average decline of birds, amphibians, mammals, fish, and reptiles since 1970.

The findings are clear: Our relationship with nature is broken.

Biodiversity – the rich diversity of life on Earth – is being lost at an alarming rate. This loss effects our own health and well-being. Today, catastrophic impacts for people and the planet loom closer than ever.

Though the Holocene Extinction is well underway, a tragic outcome may be avoided by aligning human-created systems with The Principles of Nature. Within Elemental Impact 's (Ei) Nature Prevails platform, The Principles of Nature are defined as:

  • Diversity
  • Dynamic Balance & Nutrition Cycles
  • Necessity of Cover & Ability to Roam
The RiA article, Nature Prevails; an action plan, defines The Principles of Nature and explains how human-made systems are ruled by the principles.

Insect Apocalypse
Insects are integral to the natural ecosystem foundation and essential to supporting the Earth’s life web. At the base of the prey hierarchy, insects are food for fish, mammals, and birds. In addition to recycling soil-system nutrients, insects play an essential role in the decomposition portion of nature’s circular-life cycle.

Multi-generations of milkweed
beetles at a rewilded urban garden
Photo credit: Holly Elmore Images
Since the 1970’s the Earth’s insect population suffered from severe population declines as well as loss of diversity.

The NY Times 2018 article, The Insect Apocalypse Is Here. What does it mean for the rest of life on Earth?, reported: The German study found that, measured simply by weight, the overall abundance of flying insects in German nature reserves had decreased by 75 percent over just 27 years. If you looked at midsummer population peaks, the drop was 82 percent.

According to the November 2019 Somerset Wildlife Trust Insect Declines and Why They Matter Report by Professor Dave Goulson, 41% of insect species are threatened with extinction.

Contributing factors to the demise of insect populations include:

  • Prolific use of pesticides in commercial and residential landscapes, corporate and municipal grounds maintenance, and industrial agriculture.
  • Loss of habitat due to urbanization, transportation systems, farming, and landscape-maintenance practices.
  • Infiltration of non-native plants; insects evolved to thrive on native plants and non-native plants are often not food sources for local populations.
  • Intangible pollution, including artificial light, noise (leaf blowers,) and electromagnetic fields.

Carbon Sinks
Simply, a carbon sink is an area of land where plants drawdown more carbon via photosynthesis - the process plants use to convert carbon dioxide and sunlight into sugars for energy - from the atmosphere than is released from the soil into the atmosphere. The oceans are technically carbon sinks as they currently absorb more atmospheric carbon than is released. 

By re-establishing abundant land-based carbon sinks, the carbon cycles may return to balance via atmospheric carbon returning to the soils. Once a threshold of lowered atmospheric carbon is reached, the oceans will release their stored excess carbon into the atmosphere. Thus, ocean acidification will reverse, and marine plant life may revive back into healthy oxygen-producing states.

Urban Carbon Sinks
As well documented in the previously mentioned article, Beyond Sustainability: Regenerative Solutions, regenerative agriculture is a viable solution for restoring weakened soil ecosystems and drawing significant carbon from the atmosphere back into the soil. Thus, regenerative agriculture creates carbon sinks. 

Cover crops on a certified organic farm that uses
regenerative agriculture practices.
Photo credit: Holly Elmore Images
Regenerative agriculture practices include no-till farming, diverse crops, and use of cover crops and are void of “cides” usage (herbicides, pesticides, insecticides, and fungicides.) For livestock farming, herds are rotated among fields allowing the animals’ excrements to serve as natural fertilizer instead of potentially toxic waste. The 2018 RiA article, Regenerating a Bright Future for Planet Earth, delves deeper in the regenerative agriculture principles and showcases several regenerative farms.

Regenerative landscape and grounds-maintenance practices incorporate applicable farming practices into urban environments.

In 2017 Ei announced intentions to create urban carbon sinks via integrating regenerative landscape and grounds maintenance practices on corporate complexes, college | university campuses, highway medians | shoulders, airport land surrounding runways, parks, and other available urban lands. Collectively, the regenerative landscaped areas are destined to serve as urban carbon sinks and aid in restoring the carbon-cycle balance.

Rewilding Urban Landscapes

Nature Prevails: rewilding is a natural process 
Photo credit: Holly Elmore Images
Beyond regenerative landscape practices, rewilding urban land restores the natural ecosystem that evolved over thousands of years. Rewilding land requires the restoration of native plants and cultivates food for indigenous insects. Strong insect populations are the foundation for restoring healthy predator/prey hierarchies that once thrived prior to urban development.

Inherent within rewilding urban landscapes are three primary benefits: 

  1. Restoration of vibrant soil ecosystems.
  2. Drawdown of carbon from the atmosphere into the soils via plant photosynthesis.
  3. Establishment of food-secure neighborhoods within a community.

In his New York Times bestseller, Nature’s Best Hope: A New Approach to Conservation that Starts in your Yard, Doug Tallamy encourages citizens to rewild their yards via replacing toxic lawns with native plants that support local insect populations. Caterpillars are a primary food source for many birds and other wildlife. According to Doug, Carolina chickadees must catch 6,240 – 9,120 caterpillars to raise one clutch.

With more than 40 million acres of lawn nationwide, there is tremendous potential to reverse the diminishing food and oxygen deficiency crisis simply by rewilding lawns!

Rewilding Lawn Pilot

A vacant lot naturally rewilds.
Photo credit: Holly Elmore Images
A first step in the Urban Carbon Sink-Development Template is the rewilding of a private-home lawn. With private ownership, controlled documentation of the soil-health baseline as well as pilot challenges, lessons learned, and success is easily facilitated. The intention is to partner with the state agriculture university along with local government, a seed co-op, gardening clubs, schools, and other engaged organizations.

Below is an outline draft of the various pilot stages:

  • Stage One – establish the yard base line & begin soil restoration.
  • Stage Two – create a “wild” garden.
  • Stage Three – prepare a template for rewilding lawns, parks, and other common areas.
  • Stage Four – apply the rewilding lawns template.

Individual Action is Key
If each individual takes regenerative action that works within their life, the collective impact will prove staggering and alter the current destructive path humanity created over the past millenniums. 

According to Nature's Best Hope, there are 599-million acres available in the nation via public utility and transportation ROWs (right-of-way,) golf courses, airport grounds, residential developments, and urban centers available for potential rewilding. Rewilding urban landscapes is a simple, inexpensive solution available to individuals, governments, educational institutions, and the business community. Rewilding urban landscapes may avert the diminishing food- and oxygen-supply crisis. 

The time to take individual action is NOW!

____________________________________

About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-261-4690 | holly@elementalimpact.org

Wednesday, January 27, 2021

Nature Prevails: an action plan

In alignment with the Elemental Impact (Ei) tagline, Regeneration in ACTION, the Ei Regenerative Working Group (RWG) Executive Team crafted a Nature Prevails Action Plan. 

Tree grows through a wall in Old San Juan,
Photo credit: Holly Elmore Images
The September 2020 Regeneration in ACTION (RiA) Magazine article, Nature Prevails: a new Ei Platform, announces the new platform to complement the Soil Health and Water Use | Toxicity platforms. Within the Nature Prevails premise, the Earth heals herself and nurtures renewed life forms, no matter the calamity caused by humans, natural disasters, or extraterrestrial activities.

During the 2020 COVID-19 global-pandemic quarantines, citizens witnessed an immediate impact of reduced human activity via clearer skies, orchestras of bird songs, and the roaming of wild animals in urban and rural parks. The experiences were a glimpse of how quickly the natural world resumes when human activity subsides.

In addition, the article states Nature Prevails is in partnership with the RWG and defines the Principles of Nature.

Regenerative Working Group
Global thought leaders supporting complete and equitable communities.

A first task was designation of a powerful RWG Executive Team. Focused on guiding the RWG's segue from a vision into a viable initiative, the team commits to making a difference in global arenas. The RWG Executive Team consists of the following individuals:

With the Executive Team in place, the next task was crafting the RWG Vision and defining the Focus Areas and Commitment as follows:

RWG Vision: to explore challenges related to stated focus areas from a holistic approach where the community, environment, and local economies benefit from commentary, discussions, and proposed projects.

The RWG seeks to be a thought leader in supporting complete and equitable communities.

Focus Areas:

  • The FA slide in the RWG intro PPT
    photo credit: Holly Elmore Images
    Infrastructure
    – explores the built environment including a city’s water & sewer systems, water-treatment plants, public utilities, as well as corporate, government, and educational districts | campuses. Additionally, focus is on the availability of and access to affordable housing within a community.
  • Environmental Resources – explores the impact of existing and proposed projects and infrastructure within urban and rural communities on energy sources, soil health, local greenways, open spaces, waterways, and resident access.
  • Social Equity – explores ways to promote complete communities that include equitable access to housing, transportation and transit, education, employment, human services such as healthcare and safety, and other amenities such as parks. Complete communities balance land uses focused on people, (such as commercial- and residential-land uses), with natural- and working-land uses such as open space, waterways, farms, and ranches.

Commitment: the RWG is committed to action, whether in the form of drafting educational documentation (articles, white papers, website copy), global webinars, and/or projects designed for community impact. RWG members must actively participate.

Within each Focus Area, the team identified a series of Topics designed for member engagement within the commitment to action. Many of the Topics overlap within several Focus Areas. For example, affordable housing relates to the Infrastructure and Social Equity Focus Areas. The Topics are detailed on the respective linked Focus Area pages listed above.

Biosolid Management Systems, Broadband Communication Access, and Soil Erosion are the first Topics earmarked for member engagement.

Principles of Nature
With a commitment to align work with Nature, Ei defined The Principles of Nature with three broad categories:

  • Diversity
  • Dynamic Balance & Nutrition Systems
  • Necessity of Cover & Ability to Roam

Fallen trees provide cover and 
nutrition for insects & small animals.
Photo credit: Holly Elmore Images
Beyond the environment-related activity within in each category, societal systems including economic structures, financial markets, urban design, and others also align within and are impacted by The Principles of Nature. 

Ei Advisory Council member Simon Lamb's groundbreaking book Junglenomics published in late 2019 presents Nature's clear blueprint for reorganizing the current economic domain; the blueprint's intentions are to protect and benignly coexist with natural environments, halt species decline, and benefit the poorest. The result of 25 years of research and insight, Junglenomics provides a new vision for a future world rescued from decline, gained through an understanding of the profound forces at work in modern economies.

The RWG team classified each Focus Area Topic with one or more of the Principles of Nature. For example, Affordable Housing relates to Necessity of Cover and Broadband Communication aligns with Ability to Roam.

Action Plan - Step #1
In the three-step Nature Prevails Action Plan, the Step #1 is: apply the Principles of Nature to natural ecosystems. Research is underway in the following categories:

  • Address the role of keystone species (predator, prey, habitat engineers, etc.) in natural ecosystems. 
  • Identify examples of disrupted natural systems caused by population eradication.
Wildlife Eradication
By the mid 1900's wolves were eradicated from Yellowstone National Park. With the loss of a keystone predator, the natural ecosystem was disrupted and unbalanced. In 1995, the wolves were reintroduced in Yellowstone and the ecosystem began the restoration process.

Giant pile of buffalo skulls
Photo compliments of businessinsider.com
Prior to colonization of the western prairies, it is estimated 25 - 30 million buffalo roamed North America in massive herds. Due to the buffalo massacre during colonization of the land, there were less than 100 wild buffalo in the prairies by the late 1800's. Depriving Native Americans of their primary food, shelter, and clothing resource was a driver for the tragic buffalo massacre.

Due to the buffalo massacre coupled with the introduction of mono-crop farming, the lush prairies segued into the devastating Dust Bowl from 1930 to 1936. Though not technically "wild," ranches are restoring a portion of the buffalo population.

Future articles will correlate how the eradication and eventual return of keystone species demonstrate the Principles of Nature within natural ecosystems. Wolves and buffalo are keystone species. Ei research intern Jahin Kahn is dedicated to the underlying necessary research.

Action Plan - Step #2
Once Step 1 is complete, the RWG team shifts focus to Step 2: apply the Principles of Nature to human-created systems. As previously mentioned, the RWF Focus Area Topics were correlated to one or more of the principles.

Research will substantiate the necessity for human-created systems to align with the Principles of Nature to survive and thrive.

Economic Markets

In the recently published The Nature of Nature, Why We Need the Wild, author Enric Sala explains the fallacies inherent within using a country's Gross National Product (GNP) as the standard indicator for a country's economic growth and stability. According to The Economic Times, GNP is defined as follows:

GNP measures the monetary value of all the finished goods and services produced by the country’s factors of production irrespective of their location. Only the finished or final goods are considered as factoring intermediate goods used for manufacturing would amount to double counting. It includes taxes but does not include subsidies.

In Enric's perspective, the GNP is one of the worst indicators of human prosperity for three reasons:

  1. It does not factor in the destruction of the natural world and externalizes devastating consequences in favor of manufacturing capabilities.
  2. It assumes that the only value of a society is what can be measured as part of an official, organized market.
  3. It does not measure well-being and happiness.

Simon's and Enric's referenced books are excellent research-starting points for correlating the Principles to Nature to economic markets and beyond.

Societal Structure

A duet of worker honey bees
Photo credit: Holly Elmore Images
Within Step #2, the RWG Team will explore the societal hierarchies within bee and ant colonies, wolf packs, elephant herds, bird flocks, and other eusocial colonies. Anticipated discovery: the workforce population is treated well, as long as the workers tend to their designated tasks.

Next the team will compare societal-hierarchy principles explored to the treatment of the human workforce across civilization boundaries. Recommendations for human co-existence that emulates natural communities are forthcoming. Human and environmental health implications are integral within the research and analysis.

Action Plan - Step #3
Following completion of Step #2, the team embarks on Step #3: e
stablish the importance of ecosystem foundations. As featured in her May 2020 Bigger than Us podcast interview, Ei Founder Holly Elmore is known for the following quote:

In order for life as we know it to survive and thrive on planet earth, we must - absolutely must - get our soil and water microbial communities back to a healthy, balanced state.

Building from the eusocial-colonies research in Step #2, the Step #3 goal is to establish the importance of ecosystem foundations and how they align with the Principles of Nature. Research begins with the importance of balanced, healthy water and soil microbial communities and extends to the base species within the prey hierarchies; insects often establish the foundation of prey hierarchies

A fish who succumbed to red tide provides a feast for
for the flies; initial steps in regenerating
the prey hierarchy begins
Photo credit: Holly Elmore Images
Research on the implications of the insect apocalypse underway is integral to Step #3. Intangible pollution, including light and noise pollution, impact the entire natural ecosystem spectrum. Yet the insect species are often more dramatically impacted. Indirect impact from destroyed insect populations flows through the entire prey hierarchy to the keystone prey species.

The importance of base species in prey hierarchies correlates to balanced microbial communities as well as worker populations in eusocial colonies and human civilizations. Overall community health and strength is dependent upon the effectiveness of worker populations. Thus, those at the hierarchy top tier are incentivized to care for worker populations, whether insects, animals, or humans.

With an established plan, the RWG Team is staged for action mode. Stay tuned!

___________________________________


About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-261-4690 | holly@elementalimpact.org


Wednesday, January 13, 2021

Ei: invigorated impact and influence

On November 25, 2020, the Regeneration in ACTION (RiA) Magazine surpassed the 475,000 pageviews milestone! The coveted 500,000 pageviews achievement is mere months away!

Launched in 2009 as the Zero Waste Zones Blog, the original premise was to document the Zero Waste Zones (ZWZ) successes and later the Recycling Refinement and Sustainable Food Court Initiative accomplishments. When the ZWZ were sold to the National Restaurant Association in 2012, the ZWZ Blog evolved into the Zero Waste in ACTION (ZWA) Blog. 

The June 2018 RiA Magazine article, New Era, New Name: Regeneration in ACTION!, announced the ZWA Blog evolved into the RiA Magazine. Additionally, the article stated the Elemental Impact (Ei) tagline segued from Sustainability in ACTION to Regeneration in ACTION.

Respected Journalism
Over the past decade, the RiA Magazine, along with sister Ei magazine, The IMPACT, grew into valuable industry-media resources. In 2016 Ei catapulted into respected environmental journalism when the below prominent invitation arrived in early November:

The U.S. State Department invited Ei to join the invitation-only COP22-preview press conference call. Journalists from the Wall Street Journal and the New York Times were among the respected, mainstream media on the call.

The IMPACT Blog article, Ei: Respected Journalism, chronicles Ei's segue from a valuable industry-media resource to respected environmental journalism. In addition to the magazines' contributions, Ei Founder Holly Elmore authored a plethora of industry-trade-journal articles and documents, which are detailed on the HollyEmore.com Fingertip Press page.

Below is a quick magazine-stats overview:

The IMPACT Magazine

  • 184,000 pageviews
  • 137 published articles
  • Average 1,340 pageviews per article
  • Most popular article: Ei New Mission Statement (12/12) 3,080 views
RiA Magazine:
Photojournalism
In late 2017, Holly expanded her journalism to photojournalism with a series of articles published in nationally distributed Southern Farm & Garden (SF&G). The articles showcased Ei's important work as well as Ei Strategic Ally accomplishments. Article images were courtesy of Holly Elmore Images (HEI.)

Ei Digital Books
Additionally, the SF&G articles were published as Ei Digital Books available for view as page-turning-pdf documents on the Issuu platform. 

The following SF&G articles were published as digital books:
  • Regenerative Agriculture Revives Soils & Local Ecosystems
    - SF&G fall 2017 issue - the seven-page, multiple-article feature gives an overview of Kennesaw State University’s (KSU) stellar sustainability commitment at the Michael A. Leven School of Culinary Sustainability & Hospitality, The Commons (KSU’s Gold LEED-certified dining hall), and Hickory Grove Farm. 
  • Restoring Pollinator Populations - SF&G spring 2018 issue - the six-page feature article gives an overview of challenges facing pollinator populations along with tips for pollinator-friendly gardens. 
  • Bee Swarms: Nature’s Way to Grow Strong Bee Populations - SF&G summer 2018 -  the two-page photo essay educates on the important role bee swarms play in propagating bee populations, both from the size of and the number of colonies. 
Ei Article Books
In September 2020, the Fingertip Press published the first Ei Article Book: From Macro to Micro to Nanoplastics, an excerpt from the RiA article, Plastics: a double-edged sword

From Plastics: a double-edged sword:
The seemingly magical gift of plastic came with a double-edged sword filled with the potential to destroy life as it is currently known on Earth.

In less than seventy years, humans managed to infiltrate the Earth with micro and nanoplastics from discarded single-use and durable products in literally every nook and cranny, ranging from the arctic snow caps to the depths of the oceans and everywhere in between.

It is time to shift perspectives from human-focused to life-focused and let the Earth show us how to heal the damage inflicted. Answers will come to those who live and take action from the heart.
Additionally, the Nanoplastics article includes the following new sections:
  • Plastics at the beach - showcases how readily available durable and single-use plastic items are common place during beach enjoyment.
  • Beyond litter, cigarette butts are plastic pollution - explains how cigarette filters are made of cellulose acetate, a plastic.
  • Ei Exploration of Fungi, Soil Health, & World Hunger - gives an overview of the empowering October 2018 exploration.
  • COVID-19 plastic pollution - explains how the recent pandemic resulted in a new surge in plastic pollution.
Soft cover, magazine-style books are available for purchase at $11.99 each plus delivery; volume-purchase discounts are given. Additionally, a pdf version of the book is available for $8.99. Here is the link to purchase the book: https://bit.ly/3bl2Zxs.

A portion of the book proceeds is donated to Ei, a 501(c)3 non-profit dedicated to Soil Health | Regenerative AgricultureWater Use | Toxicity, and Nature Prevails platforms.

The Fingertip Press is a division of Holly Elmore Enterprises and the nomenclature for Holly's published articles, documents, and other written communication. Photos in the Nanoplastics book are courtesy of HEI.

Environmental Journalism
In 2015, the National Geographic (NatGeo) Channel invited Ei to join a virtual discussion on the exciting progress in the field of alternative energy. The conversation tied into the soon-to-air Breakthrough: Energy on the Edge episode. Rather than craft a single article, Ei published the following two articles in a point-counterpoint fashion:
With each article, the common thread is a recommended focus on harnessing energy versus creating energy.

Since 2016, Ei was included on environmental press-media lists with regular invitations for interviews and advance-book copies. In fall 2020, Ei received interview invitations from two prominent environmental and conservation photographers. Holly was honored to research, interview, and write articles featuring her heroes. Back in the 2014 - 2016 timeframe, Holly took on-line photography classes from the photographers and holds them in high esteem

The articles catapulted Holly from documentation of Ei's important work into respected mainstream environmental journalism. 

The Photo Ark: a gift from the heart
On May 15, 2020, a press release announced the Nat Geo Photo Ark added the 10,000th image to the impressive collection of species portraits from animals in human care around the globe. Each portrait is captured on a white or black background, and published images are the same dimension; thus, a tiny mouse is literally the same size as an elephant in the Photo Ark.

Currently, the Photo Ark boasts 11,230 formal portraits. In addition to the portrait gallery, a comprehensive nearly 40,000-photo Photo Ark Gallery, including in-the-field images, is available for viewing. An excellent search function accompanies the gallery.

Renowned Nat Geo photographer Joel Sartore created the Photo Ark as a vehicle to showcase the Earth's tremendous biodiversity within the Animal Kingdom along with the mass extinction in process.

The RiA Magazine article, Photo Ark: a gift from the heart, chronicles the Photo Ark's history and gives accolades to Joel Sartore for his tremendous commitment to endangered species.

An Evolutionary Call-to-ACTION
REFUGE, America's Wildest Places, Exploring the National Wildlife Refuge System
(REFUGE,) published on October 27, 2020 as an extraordinary coffee-table book; photography is by renowned photographer, author, educator, and filmmaker Ian Shive. As with Ian's prior books, films, and other mediums, REFUGE is a masterpiece and serves as a portal to explore our planet's intrinsic beauty.

REFUGE is a glimpse into the magnificence and sacred nature of the National Wildlife Refuge System (NWRS), one of the largest protected land and water networks in the world. The NWRS encompasses land and water ecosystems coast-to-coast within the continental United States (U.S.) as well as the Hawaiian Islands, Alaska, and U.S. territories.

Ian's profound commitment as a conservationist and educator are destined to make a tremendous impact with his past, current, and future timeless masterpieces. Ian's evolution from stills to motion to cinema to on-air persona expands his audience, reach, and potential influence.

Photo credit: James Shive
REFUGE is an evolutionary call-to-action for the collective community to preserve and restore the Earth's fragile ecosystems. The Earth will only tolerate a certain quota of human devastation; once the quota is reached the Earth will simply heal herself, most likely to the detriment of the human species.

The RiA Magazine article, An Evolutionary Call-to-ACTION, is an in-depth chronicle of Ian's adventures culminating in the profound book along with overviews of his amazing short films.

FUN: read the article to learn how a 1976 in-concert photo of "The Boss" Bruce Springsteen and the "Big Man" Clarence Clemons flows within the article!!!!

Invigorated Communication Realms
A tree grows in unison with an 
Havana, Cuba building
Photo credit: Holly Elmore Images
With the 2020 Nature Prevails platform launch, Ei catapulted into expanded realms of influence and impact. The RiA article, Nature Prevails, a new Ei Platform, announces the platform launch in partnership with the Ei Regenerative Working Group (RWG.) 

Within the Nature Prevails premise, the Earth heals herself and nurtures renewed life forms, no matter the calamity caused by humans, natural disasters, or extraterrestrial activities.

The IMPACT article, Ei Welcomes New Advisors, announces the impressive new Ei Advisory Council members who are committed to RWG projects and task forces. Additionally, two University of Toronto-affiliated Ei interns researched the Nature Prevails premises necessary for the RWG's important forthcoming work. Future Nature Prevails articles are on the Fingertip Press docket.

During the 2020 pandemic, Holly focused on expanding her technical-design skills to embellish the Ei communication platform. The Nanoplastics book was the inaugural project where Holly designed the book layout.

With a new platform, a stellar RWG Team, and new-found design skills, Ei is staged to soar with invigorated energy in the global environmental network and beyond.

__________________________________________

About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-261-4690 | holly@elementalimpact.org

Wednesday, October 21, 2020

An Evolutionary Call-to-ACTION

REFUGE, America's Wildest Places, Exploring the National Wildlife Refuge System (REFUGE) is slated for formal release on October 27, 2020. REFUGE photography is by renowned photographer, author, educator, and filmmaker Ian Shive. As with Ian's prior books, films, and other mediums, REFUGE is a masterpiece and serves as a portal to explore our planet's intrinsic beauty.

REFUGE  is a glimpse into the magnificence and sacred nature of the National Wildlife Refuge System (NWRS), one of the largest protected land and water networks in the world. The NWRS encompasses land and water ecosystems coast-to-coast within the continental United States (U.S.) as well as the Hawaiian Islands, Alaska, and U.S. territories.

An impressive series of essays augment Ian's images and showcase the book's importance and far-reaching impact. Additionally, REFUGE is an excellent resource with the 560+ refuges listed with those open to the public earmarked. Additionally, a two-page-spread map of refuge locations is included. 

Many of the featured refuges are difficult, if not impossible, for the public to visit due to intricate travel requirements and/or NWRS restrictions. Thus, REFUGE is one of the few, if not the only, vehicles to travel vicariously through the expansive system of connected refuges. Though most are not contiguous, many refuges are connected by migratory bird routes, other natural phenomena, or simply via intention. 

To comprehend the magnitude of REFUGE  it is necessary to understand the significance of the NWRS and how it relates to national parks and monuments.

National Wildlife Refuge System (NWRS)
Whereas the National Park Service (NPS) was founded to protect America's national wonders for human enjoyment, the NWRS was formed as a vehicle for wildlife conservation. Per the NWRS website: 

Each refuge is established to serve a statutory purpose that targets the conservation of native species dependent on its lands and waters. All activities on those acres are reviewed for compatibility with this statutory purpose.

The NWRS is managed by the U.S. Fish & Wildlife Service (FWS); depending on their location and purpose, some refuges are co-managed with other U.S. government entities. 

National Parks
A federal bureau within the Department of Interior, the NPS manages 421 individual units covering more than 85 million acres in all 50 states, the District of Columbia, and U.S. territories. Congress designates national park status.

Merced River beneath El Capitan in
Yosemite National Park
Photo: @IanShivePhoto
In 1872, Yellowstone was declared the world's first national park created for the enjoyment and benefit of the people. President Woodrow Wilson established the NPS via the Organic Act of 1916 with the stated mission:

....to conserve the scenery and the natural and historic objects and the wild life therein and to provide for the enjoyment of the same in such manner and by such means as will leave them unimpaired for the enjoyment of future generations.

The NPS welcomed 327.5 million recreational visitors in 2019, which represented a 2.9% (9 million visitors) increase over 2018.

Monuments*
Though similar to national parks, national monuments are created by presidential proclamations. While national parks protect their scenic, inspirational, education, and recreational value, national monuments are of historical, cultural, and/or scientific interest. 

Depending on their location and object of interest, national monuments are managed by one of the following: the U.S. Forest Service, FWS, National Oceanic and Atmospheric Administration (NOAA,) the Department of Defense, and the Bureau of Land Management. Monuments are generally smaller than national parks. The NPS manages 84 of the total nearly 130 national monuments.

* Information on national monuments was derived from the May 2019 Outside article, The Difference Between National Parks and Monuments, Size has something to do with it, but it is more about why the land is being preserved.

NWRS History*
The world's largest network of protected land and water ecosystems has humble, yet important, beginnings. Pelican Island, a 5-acre site within the Indian River Lagoon on the east coast of Florida, was officially designated as a refuge in 1903 by President Theodore Roosevelt. Thus, the NWRS was formed. 

Pelican Island National Wildlife Refuge, Florida
Photo: @IanShivePhoto
In his presidency, Roosevelt designated 50 additional federal bird reserves and four national game reserves within the newly formed NWRS. Novel for the time, refuges were established for the benefit of wildlife without concern for human enjoyment and/or profit.

During the Great Depression, the Civilian Conservation Corps (CCC,) established by President Franklin D. Roosevelt and supported by Congress, was instrumental in creating the infrastructure in newly acquired refuge lands. Simultaneous with the CCC formation, the federal government purchased 8 million acres of mid-American land and distributed it within 257 wildlife refuges. Via the CCC, necessary infrastructure was built for functioning refuges. **

In 1940, the Department of Interior combined the Bureau of Biological Survey and the Bureau of Fisheries to create the FWS, the eventual NWRS custodian. Notably, Silent Spring author Rachel Carson was a FWS marine biologist and lead editor of the Conservation in Action newsletter.

The 1966 National Wildlife Refuge System Administration Act formally established the NWRS.

By the passing of the 1973 Endangered Species Act, the NWRS was home to over 280 endangered or threatened species. Additionally, more than 50 national wildlife refuges were established to specifically protect and nurture endangered species.

In 1980, the Alaska National Interest Lands Conservation Act (ANILC) tripled the NWRS size by adding 54 million acres in Alaska; the ANILC established nine new refuges (including the Arctic National Wildlife Refuge), expanded seven existing refuges, and designated numerous wilderness areas.

Between 2006 and 2009, President George W. Bush significantly enhanced the NWRS in the Pacific Ocean by protecting over 700 million acres of fragile marine ecosystems:

  • Palmyra Atoll National Wildlife Refuge is part of the larger
    Pacific Remote Islands Marine National Monument.
    Photo: @IanShivePhoto
    2006:
    the Papahānaumokuākea Marine National Monument was established as part of the Refuge System in the Northwest Hawaiian Islands. The deep water at the far end of Papahānaumokuākea is home to scores of species found nowhere else on Earth. Additionally, Papahānaumokuākea is a place of spiritual and cultural significance to the Hawaiian people. Management is shared between the FWS and NOAA.
  • 2007: seven U.S. remote national wildlife refuges - Kingman Reef, Palmyra Atoll, Howland Island, Baker Island, Jarvis Island, Johnston Atoll and Wake Island - were designated as part of the NWRS via the newly established Pacific Remote Islands Marine National Monument.
  • 2009: the Mariana Trench Marine National Monument was established as part of the NWRS in the Commonwealth of the Northern Mariana Islands. The new monument supports some of the most unusual marine life on Earth.
  • 2009: the Rose Atoll Marine National Monument in American Samoa was established as part of the NWRS. One of the smallest atolls in the world, the Rose Atoll supports dozens of species of rare birds as well as turtles, fish, and crabs. It is the only part of the NWRS south of the equator.
In 2016 President Barack Obama established the Northeast Canyons and Seamounts Marine National Monument in the Atlantic Ocean off New England. Its waters are home to numerous species of deep-sea corals, fish, whales and other marine mammals. Three submarine canyons and, beyond them, four undersea mountains lie in the waters approximately 130 miles southeast of Cape Cod.

Between 2019 - 2020, the Department of the Interior revoked protection of 363 wildlife refuges and 36 wetland-management districts and permitted hunting within specified limitations. Fishing is now permitted on 296 wildlife refuges and 35 wetland-management districts.

John Heinz National Wildlife Refuge, Philadelphia, PA
Photo:  © 2014 Axel Brunst
 
.

According to former FWS deputy director Jim Kurth in his Introduction to the National Wildlife Refuge System essay in REFUGE, the NWRS includes more than one hundred refuges within fifty miles of cities with populations of 250,000 or more. In 1963 the John Heinz National Wildlife Refuge at Tinicum, the first urban refuge, was established in the shadow of the Philadelphia Airport.

The 2014 FWS six-minute plus film America's Gateway to Nature: Our Place of Refuge produced  by Tandem Stills + Motion showcased the urban refuges with their immediate and long-term benefits. Then top government officials were active in the film, especially in educational sequences with local children at the refuges.

From the 1903 designation of the first 5-acre refuge, the NWRS grew organically over the next century plus into a 150 million-acre system, spanning 560+ wildlife refuges and nearly 40 wetlands-management districts. 

*   Information on the NWRC Historical Timeline page was instrumental to the NWRS article section with significant direct copy utilized.
** Information in this paragraph was derived from the FWS The CCC: A Brief History document.

An Evolution
After almost ten years in media and publicity at Sony Pictures Entertainment working on over 60 motion pictures including the Spider-Man franchise, Ian left the corporate world in 2007; Ian's photography career was already thriving. An amazing photographer who follows his inner calling, Ian built a well-earned reputation as the “leading chronicler of America's national parks."

As quoted by Scott Kirkwood, Editor in Chief, National Parks Magazine

Few photographers can capture portraits, wildlife, landscapes, and those perfect little detail shots, but Ian does it all. When we need someone to visit a national park and create images that illustrate iconic places in new ways, we call Ian.

Ultimately, Ian's exceptional relationship with the National Parks expanded into opportunities with other prominent organizations and publications including: Outside, National Geographic, Sunset, Travel + Leisure, the New York Times, and many other well-known media outlets. 

A Conservationist

Ian Shive, with his cinematography camera, in the
Alaska Maritime National Wildlife Refuge,
Photo: Tandem Stills + Motion
In 2010 Ian received the prestigious Ansel Adams Award for Conservation Photography, a perfect complement to his underlying photography intentions.

For Ian, a personal driver is the responsibility to give back to the Earth; humans take so much from nature and it is important to gift back from the heart. As an educator, Ian's intentions are to inspire others to take individual and collective action to protect and restore the fragile land and marine ecosystems.

As well as "clicking" the talk, Ian lobbied Congress numerous times in his role as a conservationist. Additionally, Ian presented twice to capacity crowds at the Smithsonian Institute in Washington, D.C.

Tandem Stills + Motion
An astute businessman, Ian utilized his innate creativity and talent to develop innovative business models; Ian's businesses are designed to support and invigorate photography, film. and other interactive media. Founded in 2009 by Ian, Tandem Stills + Motion evolved into a multi-faceted operation:

  • Tandem Stills + Motion - a leading visual media company that provides premium photographs, film footage, and digital-asset management for the nature, outdoor-adventure, healthy-living, and travel industries. 
  • Tandem Film - full-service video and post-production arm, producing content that visually engages and brings clients’ visions to life.
  • Tandem Vault - a cloud-based service for clients and companies seeking to house their assets in a modern environment. 
In 2014, Ian added short films to his impressive stills repertoire. 

Short Films
Via a pitch to the Discovery Channel, Ian and his team organized logistics, filmed (on land & underwater,) and produced the Tiburones: The Sharks of Cuba, a first-ever Cuba adventure for SHARK WEEK

Shark tagging efforts in Cuba
Photo: @IanShivePhoto
Beyond first-ever for the Discovery Channel, the Tiburones team was the first American film crew to enter Cuba since the embargo 70 years earlier; it took a laborious year of negotiations, permit applications as well as flowing with other surprises and challenges to finalize necessary preparations for the milestone short film. 

In Discovery's June 2015 press release, the SHARK WEEK episode is described as:
an expedition in Cuba that unites American and Cuban scientists in an attempt to answer the question: do large sharks still exist in this relatively unexplored area of the world? Filmmaker Ian Shive and a team of shark researchers headed to Havana earlier this year in an attempt to unravel the mystery surrounding El Monstruo while simultaneously conducting a massive expedition to the north and south coasts of Cuba, including areas previously unexplored. Shive and his team for the first time ever satellite tag sharks in Cuba including a rare species of shark.

El Monstruo is a 21-foot great white shark caught off the Cuba coast 70 plus years ago. Photos of the captured shark keep the legendary shark within a factual, historical account.

The prior year (2014,) Tandem Stills + Motion produced a Nature Conservancy three-minute plus film Conserving Cuba's Coral Reefs that set the stage for Ian's pitch to the Discovery Channel

Later in 2015, the Sierra Club contracted with Tandem Film to produce The Land We Defend: A story of seven military veterans, strangers before connecting in the wilderness, an eight-minute plus film.

Cinema Films
In 2016, Tandem Stills + Motion segued  into cinema films with four-minute plus Rob Krar: Chasing the Distance, which explored the lives of husband and wife ultra-running team Rob Krar and Christina Bauer. Ian's stunning drone photography, along with stellar time-lapse sky clips, augmented the story as well as showcased the Grand Canyon landscape.

Battle of Midway: 75th Anniversary Commemoration Film
The 2017 Battle of Midway: 75th Anniversary Commemoration Film (Battle of Midway) produced by Tandem Stills + Motion in cooperation with the FWS honors the two fierce World War II (WWII) battles on the atoll. The second battle marked the turning point in the war, eventually leading to Japan's defeat. The film's release timed with the first battle's 75th anniversary.

A Laysan albatross tending to her chick
serves as the Midway promo image.
Photo: @IanShivePhoto
Until the Battle of Midway, Ian's proven expertise was in documenting natural phenomena in stills and motion. With the Battle of Midway, Ian exhibited compassionate interviewing and filming skills as he coaxed the surviving veterans to share their traumatic, emotional battle experiences. Close-up images captured the lingering pain in the veterans' eyes as a few tears rolled down their weathered cheeks.

Additionally, Ian and his team used superb editing skills to intertwine historic-film footage with current film clips, whether from the military-base ruins or the restoration of the atoll's wildlife refuge.

Inspired, Ian used the extensive motion clips and stills captured during the two-week Midway Atoll visit to create the 40-minute film Midway: Edge of Tomorrow (Midway.) Though the World War II significance is prominent, the film's prime focus is on the regeneration of the atoll's ecosystem; the Laysan albatross are stars of the film!

Midway photos are prominent in REFUGE and showcase the importance of the Papahānaumokuākea Marine National Monument's protected status.

Midway is available on iTunes, Google Play, and Amazon Prime.

Hidden Pacific
Produced by Tandem Stills + Motion and directed by Ian, Hidden Pacific was distributed by Giant Screen Films in 44 cities in late 2019 | early 2020. Designed for IMAX theatres, Hidden Pacific is a cinema masterpiece especially when viewed on the big screen.

Aerial view of Rose Atoll
Photo: @IanShivePhoto
Hidden Pacific transports the viewer to the magical world of three atolls hidden within the massive Pacific Ocean volcanic seascape: Palmyra Atoll within the Pacific Remote Islands Marine National Monument, the Rose Atoll Marine National Monument in American Samoa, and the Midway Atoll within the Papahānaumokuākea Marine National Monument.

As with Midway, the Palmyra Atoll has WWII history with remnants of the wartime occupation. Currently, Palmyra is home to 12 temporary residents, including volunteers on several-month tours, conducting research.

On the Rose Atoll, Ian and his team are the first photographers (and probably the only ever) permitted to make the extensive travels necessary to visit the pristine atoll, devoid of direct human activity. Thus, the stills and film captured are literally a global treasure.

In her The Making of a Refuge essay near the REFUGE closure, author Kate Siber emphasizes the physical stamina and intricate travel required to remote national monuments such as the Rose Atoll. Additionally, it is an arduous process to gain approval to access these areas:

Many of the refuges are so ecologically sensitive that they are closed to the public, or they are simply inaccessible by virtue of their isolation. To mitigate the risk of a medical emergency in these distant locales, Shive had to prove he was in good physical condition. He undertook a physical checkup, mental-health check, and tests for colorblindness, lung capacity, dive expertise, and lifeguard skills. He also took a course on aviation safety and secured certifications as an emergency first responder, CPR practitioner, and commercial-drone pilot. Before setting foot on one remote atoll in the Pacific Ocean, he had to decontaminate, freeze, and quarantine his clothing. 

Convict tang and bluefin trevally in a vibrant coral reef
at Palmyra Atoll National Wildlife Refuge
Photo: @IanShivePhoto
Many of the exquisite stills captured while filming Hidden Pacific are included in REFUGE.

Then in mid-film promotion the COVID-19 pandemic engulfed the globe; Hidden Pacific screenings were cancelled as theatres closed their doors and the film promotion went dormant.

Yet Hidden Pacific's storyline is timeless. Its imperative narrative will gain exceptional traction once the global community emerges from the pandemic cocoon; human figurative wings are in formation within the chrysalis; the wings are designed to regenerate the Earth and will carry Hidden Pacific's intentions and messages into a newfound reality. Thus, the timing is impeccable!

Nature in Focus
In January 2019 Ian's evolution continued at Discovery Channel's Nature in Focus where he moved from behind the camera to the front. As the Nature in Focus host, on-air talent, and executive producer, Ian transports viewers around the globe for short photography and education adventures within natural paradigms.

A Life of its Own
Though the images selected for inclusion span an eight-year period, REFUGE is the culmination of a lifetime devoted to photography, inner Truth, and living a chosen Soul Path. Though the selected images are exclusively from the NWRS, these images are courtesy of the reputation Ian developed more than a decade ago photographing the NPS.

Photos showcased in REFUGE are from around 50 refuges with 14 located in urban settings. Though many featured refuges are accessible to the public, the focus is on the wilder, harder-to-visit (or impossible) refuges in Alaska and the series of Pacific Ocean monuments.

Ian conceptualized REFUGE in January 2020 with an anticipated spring 2021 publishing. Yet REFUGE gained a life of its own and flowed through publication during a global pandemic six months ahead of schedule.

Making an Impact
Beyond sharing stunning captures of the Earth's remote, and often not so remote, pristine vistas, Ian intentions are to inspire individuals into action to conserve and restore the planet's precious resources. 

An effective strategy: once the viewer falls in love, Ian slips in human-created scenarios impacting the vitality of the wildlife and corresponding ecosystem. Viewers are then inspired to take action.

Laysan Albatross (Phoebastria immutabilis)

Laysan albatross mate for life and perform intricate
mating/courting dances. Taken on the Midway Atoll
Photo: @IanShivePhoto
More than 70% of the Laysan albatross (Laysan) breeding population nest on the three coral islands comprising the Midway Atoll. Monogamous, Laysan mate for life and raise one chick per year. Parents feed their chick by regurgitating food gathered via skimming the ocean waters. Common food includes squid, fish, crustaceans, and flying fish eggs.

Wisdom, the oldest know living bird in the wild at 60+ years old, resides on Midway and continues raise chicks with her long-term mate.

In the Midway film Ian draws the viewer in with the Laysan courtship then continues with images of a parent warming an egg in a nest followed by a mother with her chick; the Layson mother and chick is a Midway promo photo. Once the viewer is in love, an image of a dead Laysan on the beach with a gut filled with plastic reveals the stark reality of the current plastic-pollution scenario.

Via ocean currents, tremendous plastic pollution is deposited on Midway's once pristine beaches. As parents skim the ocean surface for food, Laysan often collect more plastic than marine food. The collected plastic is then regurgitated to the chicks who often subsequently die of starvation.

A dead Laysan albatross on the Midway
Atoll reveals a stomach full of plastic.
Photo: @IanShivePhoto
In Hidden Pacific a Midway scientist states that approximately five million pounds of plastic pollution per year arrive on the atoll via the stomachs of albatross.

Initial intentions were not to make a film on plastic pollution yet the current situation was inescapable during filming. Ian expertly balanced the spectacular scenery along with military-base ruins with an interjection of the plastic-pollution scenario. 

The Plastic Pollution Coalition (PPC) published a series of blog posts on what Ian calls the "The Next Battle of Midway;" posts include stills and film clips from Midway. Thus, the PPC posts are an example of Ian's work making an impact related to the preservation and conservation of the Pacific atolls.

In the Family

The "Big Man" Clarence Clemons with
"The Boss" Bruce Springsteen during
an East Street Band concert circa 1976
Photo: James Shive
For Ian, photography is literally in his DNA. Ian's father James Shive is a world-recognized rock 'n roll photographer with a vast collection of iconic images from 1974 - 1987. As a New Jersey native, James is known for his early captures of Bruce Springsteen and the East Street Band before the release of Born to Run. Additionally, James captured the now infamous string of six sold-out shows at the Palladium Theater, New York City. 

When East Street Band saxophonist Clarence Clemons died in 2011, James' concert photo was featured on the Rolling Stones cover story Farewell to the Big Man as well as at a later private memorial service.

Beyond Bruce Springsteen, James vast catalogue includes nearly every major rock 'n roll star from the late 70's to mid 80's. Around 550 of James' photos are housed at the Rock & Roll Hall of Fame Library & Archives in Cleveland, Ohio.

Growing up, Ian served as James' assistant on photo shoots and in the dark room. By this time, James shifted to architectural photography. Thus, Ian missed the thrill of assisting his father at live concerts.

Like son, like father: James is a generous being who gives back to his community. In 2012, along with 12 other high-profile photographers, James donated signed iconic prints for Photographers for Sandy Relief  to aid those devastated by the hurricane.

Nature Prevails
The REFUGE publishing is impeccably timed with Ei's Nature Prevails platform launch. The existing Soil Health | Regenerative Agriculture and Water Use | Toxicity platforms complement and augment Nature Prevails.

Nature Prevails: green plants rise from the remains 
of the California Lake Fire. Photo: @IanShivePhoto
With a commitment to align with Nature, Ei defined The Principles of Nature with three broad categories:

  • Diversity
  • Dynamic Balance & Nutrition Systems
  • Necessity of Cover & Ability to Roam
The Principles of Nature are inherent within an ecosystem's ability to survive and thrive on the planet. When one or more of the principles are absent or compromised, an ecosystem's fragile balance suffers and a potentially destructive spiral may ensue. In future articles, the principles will be further defined and explored.

In the Nature in Focus episode, California Wildfires: The Aftermath, aired on October 5, 2020, Ian and his team explore the seemingly still smoldering California landscape decimated by recent wildfires. Within the charred landscape, Ian discovered several-foot high bright green plants, symbolic of a modern-day green phoenix rising from the ashes. Indeed, Nature Prevails and the landscape reconstruction begins.

A Call-to-ACTION
Ian's profound commitment as a conservationist and educator are destined to make a tremendous impact with his past, current, and future timeless masterpieces. Ian's evolution from stills to motion to cinema to on-air persona expands his audience, reach, and potential influence.

REFUGE, America's Wildest Places, Exploring the National Wildlife Refuge System is an evolutionary call-to-action for the collective community to preserve and restore the Earth's fragile ecosystems. The Earth will only tolerate a certain quota of human devastation; once the quota is reached the Earth will simply heal herself, most likely to the detriment of the human species.

_______________________________________

About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-261-4690 | holly@elementalimpact.org