On June 6, 2024 the RiA Magazine topped 650,000 views
On June 3, 2024 the IMPACT Magazine topped 240,000 views
The 650,000-views and 240,000-views milestones for niche magazines are monumental achievements, substantiating the published article collection as a prominent industry resource and respected journalism. Though at different velocities, the magazines are surpassing milestones in tandem.
A Metamorphosis
In 2021, Elemental Impact (Ei) Founder & CEO Holly Elmore returned to her hometown, Sarasota, Florida after residing in Atlanta, Georgia for four decades; the Ei national and global headquarters relocated to Sarasota with Holly.
In 2021, Elemental Impact (Ei) Founder & CEO Holly Elmore returned to her hometown, Sarasota, Florida after residing in Atlanta, Georgia for four decades; the Ei national and global headquarters relocated to Sarasota with Holly.
During her move and subsequent transition to life in Sarasota, Holly ceased writing regular magazine articles and publishing Ei Newsletters; a significant portion of Holly's time was devoted to caregiving for her elderly Mother and establishing the Ei Rewilding Urban Landscapes Pilots. Holly viewed the timeframe as a chrysalis stage preparing for a major life metamorphosis.
As a token of validation, the RiA Magazine surpassed the coveted 500,000-views milestone on September 19, 2021 during the COVID pandemic and Holly's chrysalis stage. Due to strong search-engine status, the RiA Magazine maintained an impressive readership, even with the lack of recently published articles.
By spring 2023, Holly emerged from her chrysalis and embarked on publishing articles and newsletters.
Escalated Readership
With the reignited publishing, the Ei readership escalated to unprecedented levels! Prior to the metamorphosis, the Ei newsletters consistently experienced a respectable 23 - 25%-open rate. The Spring 2023 Ei Newsletter set a new precedent with a 45%-open rate; subsequent newsletters receive a consistent 45 - 50%-open rate, double the pre-metamorphosis rate.
Additionally, the RiA readership experienced an explosion in readership. Through the years, monthly views generally averaged 100 per day or 3,000 per month, with blips from newsletters and when partners promoted articles. Post-metamorphosis, monthly views range from 5,000 to 10,000. With 100,000 views from June 2023 to June 2024, the average monthly views were 8,300.
Most readership is organic with minimal social media promotion. In general, an article is announced on Holly's personal FB page and later posted on LinkedIn and the Ei FB page. X, formally known as Twitter, is no longer used as an article-promotion vehicle. Each article is featured in a newsletter.
When sharing or promoting an article, Holly uses a Bitly link and tracks the readership from Ei promotion.
As it reaches milestones in tandem with the RiA Magazine, The IMPACT Magazine experienced a similar surge in readership to scale with its fewer articles published. With Holly's new Lambda Alpha International (LAI) leadership roles - Co-Chair, LAI Global Land-Water Economics Group and President of the LAI FL Suncoast Chapter underdevelopment - there is an increase in the number of IMPACT articles published.
LAI is the honorary global network for thought leaders in all fields related to the preservation and sustainable development of land. Holly was inducted into the LAI Atlanta Chapter in December 2013.
Ei Magazine Stats
Below is a quick overview of the current magazine stats:
- 242,200 pageviews
- 151 published articles
- Average 1,600 pageviews per article
- Most popular article: Ei New Mission Statement (12/12) 4,000 direct views
The RiA Magazine:
- 658,100 pageviews
- 426 published articles
- Average 1,545 pageviews per article
- Most popular article: Reduce First, Donate Second, Compost Third (02/11) 20.800 direct views
Overall the RiA Magazine boasts 12 articles with more 2,000 direct views; the second most popular article, Waxed Cardboard Boxes = Landfill Destiny = $$ Lost, received over 17,800 direct views since publishing in May 2012 and 850 direct views in the past six months.
Welcome Era of Impact
With the metamorphosis complete, Ei will complete the Era of Regeneration and welcome the Era of Impact with a forthcoming article. Respected environmental journalism and photojournalism
are integral to success and impact as Ei shifts gears into new and exciting initiatives.
___________________________________________
About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature Prevails, Soil Health | Regenerative Agriculture, and Water Use | Toxicity.
The Regeneration in ACTION Magazine articles, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity and SOIL & WATER: the foundation of life, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area. What We Eat Matters is an emerging platform that intertwines within the three focus areas.
The Holly Elmore Images Rewilding Urban Landscapes-album folder documents two active pilots: the Native-Plant Landscape Pilot and the Backyard Permaculture-Oriented Pilot.
MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.
Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.
The following mantra is at the core of Ei work:
Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.
For additional information, contact Holly Elmore at 404-510-9336 | holly@elementalimpact.org.
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