Founding ZWZ Participant Chef Ahmad Nourzad of Affairs to Remember |
The National Resources Defense Council's 2012 Wasted: How America is Losing Up to 40 Percent of Its Food from Farm to Fork to Landfill issue paper publication alerted mainstream media to the food waste crisis. Numerous powerful organizations formed within the foodservice and retail industries to directly address the crisis and affect change.
Thus, the established operating practices combined with national food waste awareness earmarked successful completion of Ei's role. In late 2012 the National Restaurant Association purchased the ZWZ; the ZWA Blog article, National Restaurant Association Acquires Zero Waste Zones, announces the monumental milestone in Ei history.
SMAT members collecting food waste after a Falcon's game. |
By 2016 numerous sporting event facilities, venues, outdoor festivals and other food-related businesses achieved zero waste, including post-consumer food waste. Thus, Ei's post-consumer food waste-related work was complete.
Steam rising from windrows at a permitted food waste composting site. |
Initial work relates to the education of depleted soils' direct relationship with the carbon crisis, out-of-balance carbon cycles, contaminated waterways, excessive water usage, erosion control, storm water management, and production of nutritious food. In addition, Ei addresses the micro plastic pollution within the soils, similar to the plastic smog prolific in the oceans. The inaugural Soil Health focus areas are:
- Carbon Sequestration - the ZWA Blog article, Carbon Crisis: simply a matter of balance, introduces the Urban Carbon Sink concept.
- Macro Cost of Micro Contamination - the ZWA Blog article, Macro Cost of Micro Contamination, introduces the focus area via a National Zero Waste Business Conference Ei-hosted panel of the same name.
- Farm Tours - Ei focuses on success stories where farms restore broken soil systems through regenerative agriculture.
As validated in Kiss the Ground's empowering four-minute video, The Soil Story, the carbon problem and the solution are a matter of balance.
Simply: there is too much carbon in the atmosphere and ocean pools. To restore balance, excess carbon must transfer to the fossil, biosphere, and/or soil pools. The Carbon Crisis article referenced above features The Soil Story along with an explanation of the carbon pools and the out-of-balance scenario.
Earth Carbon Pools image courtesy of The Soil Story |
In May 2017 Kiss the Ground released The Compost Story, a sequel to The Soil Story, to an enthusiastic national audience. Ei joined the prominent video launch team and participates in an executive committee focused on developing educational tools. Kiss the Ground intends to develop soil | compost educational materials targeted at three prime sectors: 1> municipalities, 2> schools and 3> businesses.
U.S. Green Building Council Global Zero Waste Director Stephanie Barger and Ei Founder Holly Elmore took leadership roles in the business sector.
Plastic mulch used on a small farm's blackberry field |
- Contaminant-free food waste stream delivered to commercial, farm and community garden compost operations. BPI Certified Compostable food and beverage serviceware is a must for single-use packaging to prevent fragmented plastic contamination within the finished compost.
- Widespread use of plastic mulch and other plastics in conventional farming and agriculture. Plastics fragment into tiny pieces yet does not decompose, causing micro plastic contamination in the soils used to grow food.
Hickory Grove Farm pond formed naturally via simple a simple storm water management system |
The Holly Elmore Images FB album, KSU Leven School of Culinary Sustainability and Hospitality, is a pictorial recap of a recent Hickory Grove Farm tour.
Soil Health brings Ei back to core roots on many levels, including alignment with the Ei mantra:
Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.Ei brings the possible out of impossible.Ei identifies pioneers and creates heroes.
American Culinary Federation - ATL President Michael Diehl with then GA Dept of AG Commissioner Tommy Irvin at a 2008 GFA event. |
Ei was formed in 2010 as the new home for the ZWZ, which was launched as a GFA program. Within the Soil Health platform, Holly may build off her strong sustainable agriculture foundation cultivated within the powerful GFA Producers Task Force.
Soil Health brings a vibrancy to Ei's important work along with renewed and new industry relationships. The spiral of humanity's environmental impact is perpetual; Ei is honored to bring past expertise to new light within Soil Health programs under development.
Soil Health brings a vibrancy to Ei's important work along with renewed and new industry relationships. The spiral of humanity's environmental impact is perpetual; Ei is honored to bring past expertise to new light within Soil Health programs under development.