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Sunday, March 6, 2011

NRA Communicates Ei|ZWZ Collaboration

The National Restaurant Association public relations team is utilizing their media vehicles to communicate the new collaboration with Elemental Impact and the Zero Waste Zones.  The February NRA Washington Report includes a great article on page four along with a nice picture of the February 23 press conference presenters.  On the day of the press conference, Linda Bushe wrote an informative post on the NRA blog, NRA to work with Zero Waste Zones to reduce organic waste.

In their February Imperatives, a monthly update to state restaurant association executive and board members, the following mention is included:

Zero Waste Zone collaboration -- The NRA unveiled a new collaboration with Atlanta's Zero Waste Zone, a model program to help restaurants manage and divert perishable organic waste.

Rumor has it an article in Nation's Restaurant News, a weekly industry publication, is scheduled near the end of the month.

ZWZ Press Conference Presenters
Visit the February blog post, ZWZ Garners National Support, for details on the February 23 ZWZ Two-Year Anniversary press conference where the NRA relationship was announced.

Thank you to Sue Hensley, Linda Bushe, Annika Stensson and other members of the NRA pr team for your efforts in communicating the new NRA|Ei|ZWZ relationship to the foodservice industry and beyond.  It is an honor and pleasure to work with such professional and nice individuals.

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