|piles of crushed autos filled|
with plastic parts
|Mike with valuable plastic|
ready for separation
Mining the waste stream for plastic was the first and easier step. The next phase was separation of plastic by grade and color to deliver a pellet of greater value than virgin pellets. Greater value comes not necessarily from the pellet themselves but from a production process that uses 5 - 10% of the energy used in virgin plastic manufacturing AND no new petroleum is required.
|Valuable MBA plastic pellets|
ready for their next product
Visionaries like Michael Biddle are the pioneers taking humanity into a new frontier, a necessary frontier as our Earth's resources are diminished at astonishing rates. See the June ZWZ Blog post, Is Plastic Really Kin to the Devil?, where Michael is featured from an article Plastic Fantastic in Ode for Intelligent Optimists.
Michael ends his ten minute TED presentation with a clever statement about our disposable habits: "If it is broken, It's Mike's stuff". Watch the video to appreciate his conclusion and be inspired by Michael's ingenuity, tenacity and integrity.