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Sunday, March 25, 2012

Greenprint Midtown Launches

On March 01 the Midtown Alliance announced Greenprint Midtown, Creating the South's first urban Eco-District, at a well-attended event. Utilizing the successful Blueprint Midtown  as a program model, Greenprint Midtown is an opportunity for Midtown to emerge as a national leader in proactive community planning. 

From the Greenprint's formal document:  Increasingly, market forces are favoring cities and districts that are vibrant, walkable, transit-rich and "green."  Sustainability has become a market differentiator as tenants demand green office buildings, investors seek low risk assets, and residents choose connected and exciting communities.

Stephanie Armistead & Kelly Weisinger
photo courtesy of Susan Montgomery
Understanding collaboration is key to success, the Midtown Alliance is partnering with Sustainable Atlanta and Southface during the intensive six-month planning process.  In the planning period, organization roles, priorities and action paths will be established.  

The Midtown community is encouraged to participate in the Greenprint Midtown Eco-District development.  Those interested in Midtown;s future are encouraged to complete the Greenprint Midtown Community Survey.

Committed to sustainability from the onset, the Midtown Alliance was instrumental in the Zero Waste Zones - Midtown launch and implementation.  Dan Hourigan, Director Transportation & Sustainability, and Kelly Weisinger, then Outreach Coordinator, played a vital role in creating the ZWZ Ambassador Program documentation.

Steve Simon speaking @ event
photo courtesy of Susan Montgomery
Steve Simon, ZWZ-Midtown Champion & Fifth Group Restaurants Partner, presented at the March 01 event and gave accolades to the role ZWZ plays in supporting community businesses implement recycling programs, including organics collection for compost. Elemental Impact, through the ZWZ, is enthusiastic to work with GreenprintMidtown in the planning process and pursuing implementation phase.

It is thrilling to witness a community come together to create a future where green business is profitable, powerful business.  When area business thrives, the residential and cultural citizens share the benefits of a prosperous community.

Kudos to the Midtown Alliance for your vision, conviction and passion to envision the South's first urban Eco-District.

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