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Sunday, February 26, 2012

New Name | Powerful, Broader Readership

When the it launched in 2009 at the suggestion of Sharon Goldmacher of Communications 21, the Zero Waste Zones Blog intent was to document the ZWZ program journey.  Over the years the content expanded beyond specific ZWZ stories to include articles dedicated to overall zero waste initiatives

A theme developed as the blog matured:  SUCCESS - document the positive within a challenging and emerging industry focus.  As the corporate community is focusing on its disposition methods and quantities,  success tales embracing the three "Rs" - Reduce, Reuse, Recycle - are abundant.

In addition to success stories, the blog tracks the amazing progress of the Sustainable Food Court Initiative, an Elemental Impact Task Force in partnership with the National Restaurant Association.  The  post, SFCI Quarterly Update, gives the most recent recap of SFCI activities.

In February the blog name was shifted to Zero Waste in ACTION to complement the content and Ei's tagline, Sustainability in Action.

The ZWA Blog readership is growing into a strong base, with an international following. Beginning in late 2011 posts are published on Ei's FB page and on appropriate LinkedIn Group pages.  Wow, page views immediately escalated at an impressive rate. Here are the stats:

  • 20,000 to 25,000 page views - 65 days
  • 25,000 to 30,000 page views - 49 days
  • 30,000 to 35,000 page views - 42 days

Along with increased readership, a powerful cyberspace network is developing to connect those around the globe committed to diverting valuable assets from landfills.

To keep current on ZWA Blog posts, "like" the Ei FB page as every post, along with other pertinent links and info, are published on the page.

Thank you for your support in building an important communication tool.  Remember the journey is just beginning - Stay Tuned!

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