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Thursday, October 26, 2017

TRUE: setting standards for a zero waste economy


Third-party certifications play a valuable role in evaluating products, services, and industry practices. Independent review | testing ensures the product manufacturer | facility proclamations are valid and follow industry standards. In addition, third-party certification is instrumental in setting standards and protocol within evolving industries.

In response to industry requests for zero waste standardization and third-party validation, the U.S. Zero Waste Business Council (USZWBC) launched the Zero Waste Facility Certification (ZWFC) in March 2013. As the first zero waste certification program in the nation, the ZWFC established protocol and defined parameters for zero waste claims.

The USZWBC Board signing
USGBC documents
photo compliments UZWBC
In October 2016 the U.S. Green Building Council (USGBC) acquired the USZWBC to integrate the ZWFC into the global Green Business Certification Inc. (GBCI) community that drives sustainability across all sectors.

Established in 2008, the GBCI exclusively administers project certifications and professional credentials and certificates within the framework of the USGBC’s LEED green building rating systems. Through rigorous certification and credentialing standards, GBCI drives adoption of green business practices, which fosters global competitiveness and enhances environmental performance and human health benefits.

The ZWFC joined a family of prominent certifications administered by the GBCI: the PEER standard for power systems, the WELL building standard, the Sustainable Sites Initiative (SITES), Parksmart, EDGE (Excellence in Design for Greater Efficiency) and the GRESB benchmark, which is used by institutional investors to improve the sustainability performance of the global property sector. 

A true integration, USZWBC Founder & Executive Director Stephanie Barger joined the USGBC executive team as Director, Market Transformation & Development. The USZWBC staff are GBIC team members who facilitate zero waste certification. The majority of the USZWBC Board members serve on the GBIC Zero Waste Advisory Council.

TRUE (Total Resource Use and Efficiency)
On September 7, 2017, the GBCI unveiled TRUE (Total Resource Use and Efficiency), the new brand identity for its zero waste rating system. TRUE helps businesses and facilities define, pursue and achieve their zero waste goals through project certification and professional credentialing.

With the TRUE announcement, the USZWBC is completely integrated within the GBCI family of certifications.

Consistent with GBCI certifications, TRUE is built on a point system within a variety of categories. Baseline qualifications are established before a facility may apply for zero waste certification. Of the 81 available points across 15 categories, the applicant must meet a minimum of 31 points for the first level, Certified (followed by Silver, Gold & Platinum levels).

According to Stephanie, “Our goal is to help develop a zero waste economy for all that delivers financial, environmental and social benefits. The TRUE team is working with organizations across industries to help set benchmarks, track performance, educate employees and deliver innovative solutions that move them closer to zero waste.

Currently, there are 88 TRUE-certified facilities around the world. Microsoft, Tesla, Sierra Nevada Brewing Co., Nature’s Path, Earth Friendly Products, Raytheon, Cintas and Northrop Grumman, among others, have facilities certified under the program.

Beyond Landfill Diversion
A TRUE certification applicant must achieve 12 consecutive months of an average of  90% or greater diversion from landfill, incineration (waste-to-energy) and the environment. Diverted materials are reduced, reused, recycled, composted and/or recovered for productive use in nature or the economy.

TRUE Advisory Council
Member Scott Lutocka on a
source-separated plastic film bale.
For the TRUE certification, 90% or greater diversion is merely a baseline for the program with a maximum of 5 available points for facilities with 100% diversion; only one point is earned for an applicant with 90 - 94.9% diversion.

Though it does not specifically prohibit single-stream recycling, the TRUE certification program inherently requires source-separated materials recycling. Facilities are required to track the collected materials’ final destination, rather than use the hauler’s first drop-off. Supported by in-depth research, industry reports state single-stream recycling in general results in 25%+  of collected material destined for the landfill | incinerator due to contamination. 

Within the Redesign, Reduce, Recycle and Zero Waste Reporting categories, a minimum of 7 points relate to a solid, well-documented source-separated materials program that promotes highest good material use and local end markets.

Culture is Key
Intertwined within the TRUE certification points is creating a zero waste culture established by top management and communicated to employees on a regular basis. The Leadership category offers six points including a formal zero waste goals announcement, upper management monthly review of diversion reports, rewarding those who make outstanding contributions to waste reduction, and more.

Earth Friendly Product
Zero Waste Employee Bulletin Board
Consistent communication to employees on zero waste policies, activities, and successes earns a point. Another point is available for at least one employee job description that includes zero waste-specific responsibilities. 

Human resources departments are integral to a rich zero waste culture. Points are earned by including zero waste within the employee hiring process as well as established training programs.

The ZWA Blog article, Zero Waste CULTURE, a necessary ingredient for long-term ZW program success, discusses the imperative role culture plays in developing sustainable zero waste practices.

A Zero Waste Value Chain
The TRUE certification requires rethinking the resource lifecycle. According to the website:
TRUE is a whole systems approach aimed at changing how materials flow through society, resulting in no waste. TRUE encourages the redesign of resource life cycles so that all products are reused.
TRUE promotes processes that consider the entire lifecycle of products used within a facility. With TRUE, your facility can demonstrate to the world what you’re doing to minimize your waste output.
Reusable stacked packaging boxes
photo courtesy of Subaru
Within the Zero Waste Purchasing category, a total of 9 points are available that impact the facilities' relationship with their supply chain. In addition to an in-place Environmentally Preferred Purchasing (EPP) guideline or policy, points are available for using the power of consumer demand to work with suppliers on eliminating, reducing and/or reusing transport packaging. Supplier zero waste practices impact the intangible waste inherent within delivered products.

Use of durable, reusable products, such as beverage cups, plates, and flatware, instead of single-use products earn a point.

Additionally, manufacturers receive points for selling and shipping products in a waste-free manner, where the packaging is recyclable or even better, reusable.

A Holographic Viewpoint
By using a systems approach to materials flow, the TRUE zero waste certification is holographic in nature. The program is not bound by the facility's physical structure; it addresses the facility's value chain, the community as a whole, and the environment.

Holly receives zero award; with
then USZWBC Founder & President
Pursuing the TRUE certification may seem overwhelming with the multitude of point categories impacting the organization’s entire spectrum of administration, management & operations. Holly Elmore Consulting (HEC) simplifies the certification process into a manageable, time-lined roadmap supported by specific action points via a series of available consulting packages.

The HEC Zero Waste Consulting packages begin with a Zero Waste Certification Review: 
A simple package for facilities choosing to pursue TRUE Zero Waste Certification. The package includes a facility review via a pre-visit conference call and an on-site visit. A certification checklist summary is provided of completed points with recommended steps for achieving certification.
As Elemental Impact (Ei) Founder & CEO, Holly is a respected zero waste industry expert with a long list of accolades, including the acclaimed Zero Waste Zones (ZWZ) 2009 launch. The ZWZ were the nation's forerunner in the commercial collection of food waste for composting and were sold to the National Restaurant Association in 2012.

In July 2017, Ei announced the primary organization focus shifted to Soil Health, regenerating the foundation of life, and the Ei Recycling Refinement platform was moved to the Mission Accomplished website section. Thus, Ei zero waste | food waste | source-separated materials recycling expertise is available via HEC Zero Waste Consulting.

Companies initiate zero programs for a variety of reasons: economic benefits, customer demand, product differentiation, it is “the right thing to do,” to name a few. The U.S. Green Building Council’s TRUE zero waste rating system ensures integrity is established and maintained via written corporate policies, material management practices, procurement procedures, and effective communication tools. TRUE sets industry standards and establishes integrity within the pathway to a zero waste economy.

Monday, August 21, 2017

Changing of the Guard: Welcome Tim Trefzer to the Ei Leadership Team!

With the July 2017 Soil Health platform announcement, Elemental Impact (Ei) evolved from a focus on Recycling Refinement and food waste collection for compost to Soil Health, with the Water Use | Toxicity and Product Stewardship platforms remaining in strong supporting roles. The ZWA Blog article, Soil Health: regenerating the foundation of life, announced the Ei Soil Health platform.

Tim during the KSU
Hickory Grove Farm Tour
In alignment with the new Ei focus, Georgia World Congress Center Authority (GWCCA) Director of Sustainability Tim Trefzer joins the Ei Leadership Team as the new Sustainable Food Court Initiative (SFCI) Chair.

Instrumental in the Soil Health platform development, Tim participated in the 2017 Ei Farm Tours documented in the ZWA Blog article, The Power of Tours. Inspired by the tours, Tim teamed with Levy Restaurants GWCCA Executive Chef Matt Roach and GWCCA Grounds Operation Manager Steve Ware to identify an on-campus mini-farm area. The intent is to use regenerative agriculture practices at the on-campus mini-farm to produce food for the employee dining facility. 

SFCI History
The GWCCA hosted the acclaimed 2009 Zero Waste Zones (ZWZ) launch press conference, beginning the long-time, powerful Ei | GWCCA relationship. In December 2010, Tim joined the GWCCA as the first sustainability director and took the complex's sustainability to new dimensions. The ZWA Blog post, GWCC Hits Recycling Stride, is an overview of Tim’s immediate impact on the GWCCA recycling practices.

Tim presenting at the 2016
Annual Ei Partner Meeting
photo courtesy of Scott Seydel
Within the state-owned GWCCA umbrella is the Georgia World Congress Center (GWCC), the fourth-largest convention center in the nation and the world's largest LEED Certified convention center. In addition to the GWCC, the GWCCA manages Olympic Centennial Park in downtown Atlanta and the Savannah International Trade & Convention Center. Through the 2017 Falcons season, the Georgia Dome was one of the GWCCA's hallmark facilities.

The Georgia Dome accepted the invitation to serve as the SFCI Event Venue Pilot in spring 2012. As a founding ZWZ Participant, the Georgia Dome was well-acquainted with zero waste practices with impressive practices in-place: 
  • Compostable packaging – Levy Restaurants (GWCCA foodservice contractor) used compostable foodservice items where practical (about 85% of items) when food was served in single-use packaging. Polystyrene foodservice items were eliminated from use in the facility.
  • China service in suites – Levy Restaurants used reusable plates, flatware, napkins, serving platters and beverage cups & glasses in the suites and at catered events.
  • Condiment pump stations – Concession condiments were dispensed in self-service, refillable pump containers. Pump stations eliminated individual condiment packets, a common contaminant in recycling and food waste streams.
  • Tailgate recycling – A tailgate recycling program was initiated during the 2012 season with the support of the Atlanta Falcons Recycling Partner.

Tim @ a SMAT Dinner with
Ken Fraser
In 2014 the SFCI announced its stated prime focus was post-consumer food waste collection for compost or a state-permitted destination other than landfill. The Sustainable Materials ACTION Team (SMAT) supported the Georgia Dome post-consumer food waste projects, ranging from compostable packaging education, post-game food waste collection to a post-consumer food waste compost pilot at a state-permitted composting facility. 

With the November 2017 decommissioning of the Georgia Dome, the GWCCA stepped forward as the SFCI Event Venue Pilot. The SFCI - GA Dome page showcases the accomplishments during its 2012 - 2016 tenure as the SFCI Event Venue Pilot.

The ZWA Blog article, What Can Be Done!, announces the SFCI - GWCCA Pilot along with an impressive list of sustainability accomplishments under Tim's leadership.

Sporting Event Expertise
As host to the 2013 NCAA® Men’s Final Four®, the second most popular sporting event across the globe, Atlanta set a high standard for sporting event sustainability practices. One of the Atlanta Local Organizing Committee (ALOC) stated goals was to make the 2013 Final Four the "greenest games ever." Tim took the helm for achieving the lofty goal.

SUCCESS: the comprehensive ALOC plan culminated in impressive green footprints before, during and after the games. The ZWA Blog article, Final Four green footprints continue after the games, gives an overview of event sustainability stats; the May 2013 Final Four Sustainability Report is the official in-depth report.

Post-event, Tim and an EPA colleague drafted the Final Four Sustainability RFP sustainability section. Thus, new industry standards were established!

Tim & Jack Groh at a Super Bowl
Urban Forestry Event
For the past two years, Tim consulted with the College Football Playoff and the Super Bowl leadership on establishing sustainability standards at their prestigious sporting events. In addition, Tim is the sustainability liaison for the 2018 College Football Playoff National Championship and the 2019 Super Bowl host committees. The events are hosted at Mercedes-Benz Stadium, located on the GWCCA campus.

Validating Tim's significant contributions to sporting event sustainability, National Football League Director of Environmental Programs Jack Groh honored Tim, along with two other icons, in his 2017 Green Sports Alliance Environmental Leadership Award acceptance speech: 
"There are too many people to thank everyone by name but I need to mention a few. I have been blessed to work with the “three musketeers” of sports sustainability for several years. David Crawford of the Vancouver Olympics, Nate Gassmann of PepsiCo, and Tim Trefzer of the World Congress Center in Atlanta. Three of the smartest and hardest working people in the sports sustainability movement.
My original partner, Ed Augustine, along with Scott Jenkins, David Crawford, and I represent the “old guard.” There are new folks like Erik Distler, Nate Gassmann, and Tim Trefzer who form a new generation of leaders to carry on the work and build the future of this movement."
Changing of the Guard
Founding SFCI Co-Chairs Scott Seydel and Doug Kunnemann of NatureWorks lead the SFCI through grand successes within the Recycling Refinement and Post-Consumer Food Waste focus areas. With the shift to a Soil Health focus, Scott and Doug pass the SFCI leadership baton to Tim with strong accolades.

From Scott
It is with great enthusiasm that I welcome our friend Tim Trefzer of the Georgia World Congress Center as the new SFCI Chair. I was honored to serve as SFCI Co-Chair with Doug Kunnemann and work with the SFCI Team, including Tim, on Recycling Refinement and post-consumer food waste projects. During our tenure, the SFCI experienced impressive achievements within compostable packaging, post-consumer collection of food, and source-separated materials recycling programs and pilots.

With Ei's shift in focus to Soil Health, I pass the baton to the next generation of leaders to continue Ei's stellar track record. I am most impressed with Tim's professionalism, expertise and sincere commitment to creating a sustainable world. Though I pass the baton, Tim may count on me for unwavering support and advice.

From Doug:
Doug & Tim @ a SFCI meeting
I am excited to announce Tim Trefzer of the Georgia World Congress Center is the new SFCI Chair! It was a pleasure to work with Ei Founder Holly Elmore and serve as Co-Chair with Scott Seydel. Our thanks to Holly’s leadership during our SFCI tenure. 

With Tim as SFCI Chair – “there are no limits!” Tim – congratulations to you! We wish you great success!

With the SFCI leadership baton passed to Tim Trefzer, Ei is staged to soar in renewed directions within a solid foundation built by the founding regime!

Saturday, August 19, 2017

What Can Be Done!

In 2010 Elemental Impact (Ei) was formed as the home for the Zero Waste Zones (ZWZ), a program launched in 2009 within the Georgia Restaurant Association umbrella. The ZWZ epitomized the Ei mantra:
Ei is a creator, an incubator. 
Ei determines what could be done that is not being done and gets it done. 
Ei brings the possible out of impossible. 
Ei identifies pioneers and creates heroes.
ZWZ Participants were true pioneers as the nation's forerunner in the commercial collection of food waste for compost. With the tremendous media coverage - a CNN story and New York Times front-page article - the pioneers were recognized as heroes!

When the National Restaurant Association purchased the ZWZ in 2012, the Sustainable Food Court Initiative (SFCI) emerged as Ei's central Recycling Refinement focus through 2016. 

Under the ZWZ, best-operating practices were established for back-of-the-house food waste generated in commercial kitchens. The SFCI addressed front-of-the-house food waste, recycling, and trash collection where the consumer source-separated material.

SMAT members at a pre-season
Falcons game
In 2014, Ei announced post-consumer food waste collection for compost or a state-permitted destination other than landfill was the prime SFCI focus. The Sustainable Materials ACTION Team (SMAT) formed to support post-consumer food waste projects, ranging from compostable packaging education, post-game food waste collection, and a post-consumer food waste compost pilot at a state-permitted composting facility. In addition to the SFCI, SMAT supported the EPA Scaling Up Compost in Charlotte, NC Grant.

By 2016 numerous sporting event facilities, venues, outdoor festivals, and other food-related businesses achieved zero waste, including post-consumer food waste. Thus, Ei's post-consumer food waste-related work was complete.

In addition to post-consumer food waste, the SFCI Pilots were active in the Source-Separated Materials Recycling Template, plastic film recycling pilots. and milk jug recycling programs.

Ei Soil Health Platform

With the July 2017 Soil Health platform announcement, Ei evolved from a focus on Recycling Refinement and food waste collection for compost to Soil Health, with the Water Use | Toxicity and Product Stewardship platforms remaining in strong supporting roles. The ZWA Blog article, Soil Health: regenerating the foundation of life, announced the Ei Soil Health platform. 

In alignment with the new Ei focus, Georgia World Congress Center Director of Sustainability Tim Trefzer joined the Ei Leadership Team as the new SFCI Chair.

Tim on a farm tour
Instrumental in the Soil Health platform development, Tim participated in the 2017 Ei Farm Tours documented in the ZWA Blog article, The Power of ToursInspired by the tours, Tim teamed with Levy Restaurants GWCC Executive Chef Matt Roach and GWCC Grounds Operation Manager Steve Ware to identify an on-campus mini-farm area. The intent is to use regenerative agriculture practices at the on-campus mini-farm to produce food for the employee dining facility. 


SFCI - GWCCA

With the November 2017 decommissioning of the Georgia Dome, the Georgia World Congress Center Authority (GWCCA) stepped forward as the SFCI Event Venue Pilot. Within the state-owned GWCCA umbrella is the Georgia World Congress Center (GWCC), the fourth-largest convention center in the nation and the world's largest LEED Certified convention center. In addition to the GWCC, the GWCCA manages Olympic Centennial Park in downtown Atlanta and the Savannah International Trade & Convention Center.

The SFCI - Georgia Dome page showcases the accomplishments during its 2012 - 2016 tenure as the SFCI Event Venue Pilot.

As host for the 2009 acclaimed ZWZ launch press conference, the GWCCA is a committed sustainability leader with an impressive list of accomplishments:

  • GWCC earned LEED Silver in 2014 making it the world's largest LEED certified convention center and is actively working towards LEED Gold (anticipated Fall 2017).
  • GWCCA-managed Savannah International Trade and Convention Center earned LEED Gold in July 2017, making it the first convention center in the State of Georgia to achieve Gold LEED status.
  • GWCCA diverted more than 14 million pounds of material from landfills since 2008; the GWCC received the Atlanta Better Buildings Challenge 2016 Waste Diversion Award.
    Atlanta Better Building Challenge
    2016 Waste Diversion Award
    photo courtesy of the GWCCA
  • GWCC reduced water consumption by 41% since 2008 through the installation of new irrigation, restroom fixtures, and chillers.
  • GWCC is approximately 28% more energy efficient than similar buildings.
  • GWCCA uses janitorial paper and cleaning products that meet sustainability criteria, including recycled content materials and|or reduced harmful chemicals. (86% of the products meet the criteria)
  • GWCC’s 1,900-solar panel canopy located in the marshaling yard produces enough energy to power 89 Georgia homes annually.
  • GWCCA employees donated 1730 lbs. of clothing, recycled 152 lbs. of batteries and electronics, and donated nearly 500 meals worth of food to the Atlanta Community Food Bank during the 2016 holiday season.

Customized lighting installed
via the performance contract
photo courtesy of the GWCCA
In 2015 the GWCC entered into a $28 million energy-savings performance contract to upgrade old, outdated equipment with a collaborative financing plan. The GWCC performance contract is the largest stand-alone project in Georgia and the largest in the country for public assembly venues.

GWCC equipment upgrades cut energy consumption by at least 39%, saving in excess of $2.5 million in the first year alone. During the October 2015 through April 2017 construction period, GWCC achieved the following impressive stats:
  • $1,827,241 of energy costs saved.
  • 17,810,772 kWh of electricity saved (enough to power 1,781 homes in Georgia).
  • 13,704,856 gallons of water saved (the amount of water in more than 20 Olympic-sized swimming pools).
  • 18,481 therms of natural gas saved (average annual usage of 26 Georgia homes).
  • 578,277 pounds of construction waste recycled (the equivalent weight of 18,504,864 empty soda cans).
Event Venue Challenges
Event venues face unique challenges when embarking on energy-savings, zero waste, and other sustainability programs. The following details several of the challenges:

Typical booth at a trade show
  • Event contracts – Facility sales departments often book events years in advance; by event time, contract provisions may not complement facility sustainability practices. Common practice includes one waste haul per exhibit hall within the contract price; thus, there is no financial incentive to reduce event waste.
  • Third party contractors - Most conferences contract with a local event management company for equipment rental along with delivery, set-up, and tear-down. Event team communication of sustainability practices often does not reach the subcontractors; thus, specified tasks do not happen.
  • Move-out timing - Contracts include a tight post-event timeline for the staff to clear out the exhibit hall. Due to the time-sensitive urgency, the staff focuses on "clearing out" in the fastest manner possible; often recyclable material ends up in the waste container, versus separated for recycling.
  • Government-owned facilities – Many conference centers are owned by local and state governments with bidding processes required for service and equipment contracts. 
  • Event day driven – By their nature conference centers experience high-level activity followed by slow or dormant time.
With the plethora of event venue challenges, the GWCC successes to date are impressive. 

What Can Be Done

Years ago, the GWCC stepped forward as an industry pioneer with a commitment to bring the possible out of impossible. As the SFCI Event Venue Pilot, the GWCC continues to showcase the power of What Can Be Done

Sunday, August 6, 2017

The Power of Tours

Tour group shot @ a
Charlotte MRF
Throughout Elemental Impact's (Ei) eight-year history, tours played an integral role in educating the Ei Team on current scenarios and creative solutions to challenging situations.

In the early Zero Waste Zones days, tours centered around MRFs (material recovery facilities), recycling centers, manufacturers where recyclable items are raw materials, and generators with successful source-separated material systems in place. As Ei work segued to Sustainable Food Court Initiative (SFCI) Pilots, tours focused on large generators where the consumer is responsible for material disposal. 


As the SFCI-Airport Pilot, Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world, hosted the SFCI Team on International Terminal tours during construction and post-opening. The ZWA Blog article, SFCI Team Tours New ATL Airport Int'l Concourse, chronicles the during construction tour; the SFCI Atlanta Airport Pilot: ACTION Resumes article showcases the post-opening tour.


Tim with post-game collected
food waste & packaging 
At the SFCI-Event Venue Pilot, the Georgia Dome hosted several Falcons games tours to understand post-consumer food waste and packaging generated by the concessionaire and disposed of by the fans. The ZWA Blog article, Winning Recycling Seasons: Team Work Required!, provides a recap of the 2013 game day recycling tour with the Mercedes Benz Stadium architects.

The Ei Tours website page details the many Ei-hosted tours, segregated by Farm, Industry, Partner, and SFCI Tours. Each tour is supported by a blog article and Ei FB album.

In July 2017, Ei shifted gears within the spiral of humanity's environmental impact. Ei evolved from a focus on Recycling Refinement and Post-Consumer Food Waste to Soil Health, regenerating the foundation of life. The ZWA Blog article, Soil Health: regenerating the foundation of life, announces the new platform and showcases the powerful foundation built within the Recycling Refinement platform and Post-Consumer Food waste focus area.

In preparation for the official Soil Health platform announcement, Ei embarked on a Farm Tour series in early 2017 with Georgia World Congress Center (GWCC) Director of Sustainability Tim Trefzer. Ei Farm Tours are focused on farms following regenerative agricultural practices, with a strong emphasis on rebuilding healthy soils. In addition, Tim stepped into his new Ei Leadership role as the SFCI Chair.


David educates Tim on the food
waste composting windrows
First on the tour agenda was the February tour of the King of Crops Farm, located 25 minutes from downtown Atlanta. King of Pops, a popular hand-crafted popsicle company, purchased the farm to source locally grown organic ingredients nurtured within regenerative agriculture practices. Farm Manager Russell Hondered treated the group to a thorough farm tour including a narrative on its history as a well-established nursery. Remnants from the past are evident throughout the land adding character to the farm.

In addition to farming, King of Crops is a state-permitted food waste compost site. Commercial and residential food waste hauler Compost Wheels delivers their material to the farm. Compost Wheels CEO David Paull joined the tour and educated on the farm food waste composting practices.

Hickory Grove Farm entrance
Next on the agenda was a Kennesaw State University (KSU) Hickory Grove Farm tour. Kim Charick with the U. S. Environmental Protection Agency Region 4 (Southeast Region) joined Tim and Ei Founder Holly Elmore. Farm Operations Manager Michael Blackwell and KSU Professor Jorge Perez gave a thorough farm tour, along with details on the land history.

In 2013 the Georgia Department of Transportation (GDOT) leased the 26-acre tract of land to KSU for farm use. Formally, the site was the GDOT cement mixing site for nearby I-75 construction. Though not toxic, the soil was severely compacted and devoid of necessary minerals to sustain a healthy soil ecosystem. In addition, storm water flowed off the property, rather than hydrate the "dead soil."

Natural farm retention pond
With patience, tenacity and a strategic plan, the KSU Leven School of Culinary Sustainability and Hospitality restored the land through regenerative agriculture practices. Simple, effective storm water management techniques retain water on the property, including a vibrant natural retention pond. Soil restoration is a partnership with the land; continued nurturing through compost use, crop rotation and other regenerative applications are necessary to maintain and improve soil health.

In addition to serving as a laboratory for the Leven School and other departments, the farm supplies produce for The Commons, KSU's Gold LEED Certified dining hall. The farm's happy hens often supply 100% of the dining service's egg demand!

Student farm worker with
the happy hens
Within the farm operations is the state-of-the-art Hydroponic Lab where tomatoes, cucumbers, and peppers are grown year round. Student volunteers stamp out soil blocks for seed planting in the Propagation Lab. Once germinated, the seedling soil blocks are planted in the High Tunnel and tended through harvest. By using soil blocks, the use of small plastic containers to grow saplings is eliminated.

Inspired by the farm tours, Tim teamed with Levy Restaurants Executive Chef Matt Roach and GWCC Grounds Operation Manager Steve Ware to identify an on-campus mini-farm area. The intent is to use regenerative agriculture practices at the on-campus mini-farm to produce food for the employee dining facility. 

In late July, Ei hosted the GWCC Team at Hickory Grove Farm where Michael & Jorge educated on regenerative agriculture practices along with crop choice advice; Steve shared his extensive horticulture expertise, especially pertaining to plant | tree identification in the farm's old growth forest areas.


Tour group shot within one of
the American Chesnut sprouts.
In the farm's old growth forest, there are two healthy shoots from former magnificent American Chestnuts killed by the chestnut blight. It is estimated 3 - 4 billion American Chestnuts were killed by the blight in the first half of the 20th century. Though healthy in appearance, the shoots remain vulnerable to the blight.

The GWCC team departed in high spirits, thrilled with on-campus farming opportunities and new friends at a fellow state-owned Institute.

For a pictorial recount of the Hickory Grove Farm tours, visit the Holly Elmore Images FB album, KSU Leven School of Culinary Sustainability and Hospitality. The Ei FB album, Ei Connects, includes a section on the King of Crops Farm Tour.


Beyond their educational value, tours build strong bonds among industry colleagues and inspire new, innovative projects. Ei is excited to embark on a Farm Tour series filled with new discoveries, inspiration, and empowerment within the Soil Health platform.


The potential GWCC on-campus mini-farm is a prime example of The Power of Tours! 

Wednesday, August 2, 2017

Building a Zero Waste Economy, one step, one city at a time

In late July, Elemental Impact (Ei) hosted U.S. Green Building Council (USGBC) Global Zero Waste Director Stephanie Barger on a whirlwind Atlanta zero waste-focused visit. For three days, Stephanie met with Atlanta's sustainability leadership to educate on the USGBC Zero Waste Certification (ZWC) and their commitment to building a Zero Waste Economy.

Stephane presenting at the 2016
Annual Ei Partner Meeting
As the U.S. Zero Waste Business Council (USZWBC) Founder & Executive Director, Stephanie and Ei Founder Holly Elmore forged a strong, long-term partnership, with Ei serving as the USZWBC and National Zero Waste Business Conference (NZWBC) media partner. The partnership expanded beyond media relations via Ei-hosted NZWBC industry panels, Stephanie presenting at Annual Ei Partner Meetings, and much more.

On October 5, 2016, the USZWBC joined forces with the USGBC. The prominent USZWBC Zero Waste Facility Certification was integrated into the Green Business Certification Inc. (GBCI), a USGBC organization that drives sustainability across all sectors. The ZWA Blog article, USGBC Empowers Zero Waste Industry: USGBC & USZWBC join forces, announces the powerful union.

Stephanie with keynote presenter
Laura Turner Seydel @ 2014 NZWBC
With USZWBC | USGBC | GBCI integration nearing completion, Stephanie steps into her new role transforming markets to embrace zero waste practices and building a Zero Waste Economy. The whirlwind Atlanta visit was designed to reconnect with Atlanta sustainability leadership and educate the Georgia USGBC community on the ZWC.

Atlanta hosted the stellar 2014 NZWBC. Thus, Stephanie is well acquainted with Atlanta's zero waste leaders in the private sector, non-profit realm, and local, state and federal government. It makes good sense to build off the powerful foundation and establish Atlanta as a USGBC zero waste community pillar city.

The meeting marathon began with a multi-billion dollar manufacturing company enthusiastic to understand zero waste in concept and practice. Customer demand for manufacturing sustainability, including zero waste, was the impetus for taking first steps. One of the parting comments was a common Ei zero waste phrase, 
Take Baby Steps, lots & lots of baby steps!
The Epsten Group 
In the afternoon, The Epsten Group hosted Stephanie for a two-hour education session beginning with general zero waste information and finishing with a ZWC overview. Intertwined within Stephanie's presentation, Holly educated on Recycling Refinement, moving beyond landfill diversion, using the Sustainable Food Court Initiative Pilots as prominent examples. It was empowering to showcase Atlanta's pioneers and leadership status. Holly's PPT presentation is available for download on the Ei Speaking Engagements page.

The day finished with a light dinner at an eclectic restaurant nestled in Cabbagetown, a neighborhood originally built for the nearby cotton mill workers. Georgia World Congress Center (GWCC) Director of Sustainability Tim Trefzer joined Stephanie and Holly for a fun, relaxed catch-up. 

Under Tim's leadership, the GWCC achieved LEED Silver Certification and is the world's largest LEED Certified conference center. In 2009, the GWCC hosted the prominent Zero Waste Zones' launch press conference, culminating in a CNN Story and a front-page New York Times article. The GWCC is an early zero waste pioneer and hero!

Rubicon condiment station in
employee break area
On the second day, Rubicon hosted Stephanie and Holly for a breakfast meeting in their amazing new offices. As a founding USZWBC member, Rubicon was interested in a leadership role within the USGBC zero waste community. In addition, Rubicon VP Investor Relations Elizabeth Montoya shared the impressive new high tech, app-oriented Rubicon service designed to maximize material collections, enhance route efficiency, and report community observations, such as pot holes in roadways. 

It was a pleasure to witness zero waste practices in action within Rubicon's offices. In the employee break area, beverage condiments are dispersed in individual servings, creating no packaging waste. Honey & blue agave are available in bulk, recyclable packaging. Landfill and recycling bins use Ei Strategic Ally Recycle Across America's standard labeling. ... and Rubicon contracts with close Ei pal Compost Wheels for commercial food waste collection!

Meredith. Laurene & Stephanie
with AJC ZW sign in Cox lobby.
Next on the meeting agenda was a visit to Cox Enterprises (Cox), a long-time Rubicon client. Cox Recycling & Waste Diversion Manager Meredith Brown gave an overview of zero waste initiatives in-place and planned. In addition, Meredith inquired on the leadership opportunities within the USGBC zero waste community. Owned by Cox, the Atlanta Journal & Constitution is the nation's first zero waste-certified newspaper.

Afternoon meetings included visits at Ernst & Young and Hartsfield-Jackson Atlanta International Airport (Airport), the busiest airport in the world. Airport Senior Sustainability Leader Liza Milagro updated on the concessionaire contract compostable packaging provision implementation. In 2011, Ei worked closely with the Airport on the contract provision and issued the Compostable Packaging Info Packet on behalf of the Airport. The Atlanta Airport Compostable Foodservice Ware Packet page details the ground-breaking contract provision.

The day ended with a casual, yet powerful, meeting with Mercedes Benz Stadium (MBS) General Manager Scott Jenkins. Only weeks into his new position, Scott delivered his first presentation as MBS General Manager at the 2014 NZWBC. During the design and construction phase, Scott ensured the stadium was built for zero waste success. In a few short weeks, the stadium is slated to host its first game! In his role as the Green Sports Council Chair, Scott and Stephanie strategized on complementary programs in place and how the two organizations may work together. 

USGBC-GA meeting
On the final day, USGBC-GA Director Shelby Buso hosted a meeting to educate the Georgia community on the ZWC. Meeting participants were eager to learn about the USGBC zero waste commitment and share their zero waste challenges, lessons learned, and successes. The City of Atlanta, Office of Resilience Senior Policy Advisor Boyd Leake stayed after the morning meeting to meet privately with Stephanie and Holly. The conversation topic centered on Atlanta serving as a USGBC zero waste pillar city.

Shelby joined Stephanie and Holly for a mid-morning meeting with Tim at his GWCC offices. Tim gave an awesome update on the Georgia Dome decommissioning, GWCC remodeling, and Olympic Centennial Park redesign. Under the GWCC umbrella, the Savannah International Trade & Convention Center is in the LEED Certification application process.

Shelby, Paula & Stephanie
after a fun, inspiring lunch
A fun, productive lunch with Ted's Montana Grill Purchasing & Sustainability Manager Paula Owens was the perfect final meeting on Stephanie's whirlwind Atlanta visit. After meeting Paula at an Annual Ei Partner Meeting, Stephanie invited Paula to present on a food waste-focused plenary panel at the 2016 NZWBC in Austin.

The Ei FB Album, USGBC Zero Waste Certification and Education, includes a pictorial recap of Stephanie's Atlanta visit.

Similar to creating a successful facility zero waste program, a Zero Waste Economy requires a methodical process filled with a multitude of consecutive, small steps. Essential to success is a template where businesses, the local community, and the environment benefit. 

USGBC Global Zero Waste Director Stephanie Barger's July Atlanta visit was a strong step in building a Zero Waste Economy, one step, one city at a time!