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Monday, March 18, 2019

a farewell to recycling refinement | a welcome to regeneration | a website relaunch

As a welcome to the Elemental Impact (Ei) Era of Regeneration, the Ei site relaunched with a refreshed design featuring Ei Founder Holly Elmore's photography images. An updated navigation  reflects the current focus on the Soil Health | Regenerative AgricultureWater Use | Toxicity, and Product Stewardship platforms.

Ei endeavors considered complete via a sale, term expiration or simply mission accomplished are thoroughly documented in the Mission Accomplished section. From the February 2009 Zero Waste Zones (ZWZ) launch through June 2017, Ei lived the Ei tagline Sustainability in ACTION during the Ei Era of Recycling Refinement (RR).

Documentation of the important Ei Era of RR work is chronicled in the Mission Accomplished 46-page section within the following categories:
Ei Magazine articles related to each page's topic are listed on a sidebar. For meetings, tours, and conference presentations, the respective PPT presentations are available for download. Additionally, the Ei Milestones page is a monthly detail of prominent activities from the ZWZ launch to the current month, along with links to relevant website pages, magazine articles and other pertinent information.

With the Ei Era of RR "wrapped-up" in an organized, highly detailed website section, Ei is living the new tagline Regeneration in ACTION with full vigor. In early March, the RiA Magazine article, Three Steps to Straw Integrity, announces the Three-Step Straw Initiative (TSSI), the first Era of Regeneration initiative.

Building off of recycling-integrity principles, the TSSI is an "easy-win" inaugural step in the eradicatification of single-use plastic food and beverage packaging. Addressing microplastic pollution in the waterways, oceans and soils, the TSSI equally falls within the Soil Health and Water Use | Toxicity platforms.

Along with the new website, the Ei Newsletter receives a refreshed design and format.

A HUGE THANK YOU to Ei In-Kind Partners Jonathan Beacher of Atlanta Website Design and Lee Thompson of Thompson Creative for dedicating your amazing talent and time to Ei site relaunch. Jonathon tirelessly built the structure and functionality for the nearly 100-page site. Lee created a simple, clean, at times whimsical yet highly professional design that represents the magic within Ei's important work.

The site relaunch is a final farewell to the Era of Recycling Refinement and a cheerful welcome to the Ei Era of Regeneration. Yet the regenerative work intertwines in complete harmony with recycling-refinement accomplishments.

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