|page snapshot @ 40,000 views|
In addition, blog posts are promoted the old fashion way: newsletters and e-mails. Each organization mentioned in a post is written a personal e-mail with the link and a request to share the link in their networks.
One of Ei's 2012 goals is to establish a powerful cyberspace network with our partners where news items are cross shared within our respective communication vessels. Last week four Ei Partners shared ZWA Blog posts in their networks. Ei has a Google Alert set for each partner and monitors FB feeds to keep abreast of newsworthy items along with interesting tidbits to share. Working together, Ei may serve as the hub for a powerful information network geared to those entering and on the sustainability journey.
|Chattanooga Zero Waste Workshop|
Recently, Holly spoke at the Atlanta Chapter of the Building Owners and Managers Association's Green Summit in tandem with Adam Glasgow of WastePro. The presentation was the impetus for Tishman Speyer to join the Zero Waste Zones for their five Atlanta properties. See the Ei Speaking Engagement page for an overview along with a downloadable version of Holly's PPT.
|Holly @ Podium|
In late February Holly was on the short list of speakers at the reception honoring Atlanta's sustainability leadership hosted by the Metro Atlanta Chamber and the American Sustainable Business Council. The ZWA Blog post, Atlanta Celebrates Sustainability Leadership, gives a recap of the impressive reception.
Ei Chair Scott Seydel and Holly make a powerful team for creating visual communication platforms via film and still shots. The Ei FB Album page is a valuable resource with close to 50 well-documented albums filled with pictures from the journey. Ei Partners often download album photos to use in their PPT presentations.
|Scott filming @ NOLA Conference|
Websites are the foundation to other communication platforms. Well-organized websites with easy-to-follow navigation to pertinent information are key to providing depth to blog posts, speaking engagements and other mediums meant to trigger interest. Traffic is escalating on the Ei's two websites: Elemental Impact and Zero Waste Zones. While writing this paragraph, the website weekly reports came in - traffic increased 32% over the prior week for the Ei site and 23% for the ZWZ site. Most weeks traffic shows a percentage increase over prior weeks for both sites.
|GA Tech's The Lorax recycling|
room - humor is effective!
The ZWA Blog post, Lighten-Up: Be Heard, Be Effective, gives great examples of how three organizations used humor within their message to create successful tools and programs. For a couple of weeks, it was the most popular post on the blog.
How can you contribute to Ei's cyberspace voice?
- "Like" the Ei FB page so you know when blog posts and other newsworthy items are published.
- Share blog posts, pictures and other Ei information within your networks. Please tag Ei so a thank you response may be written.
- Be vocal and join in the conversation via comments on posts.
- Send Ei your press releases, pictures (low res, please) and other interesting items that complement our message. Remember it is a two-way street and Ei is eager to share partner and industry information.
Thank you for your continued support and enthusiasm for Ei's important work. Collaboration is key to success - your active participation is necessary to shift corporate and community standards to sustainable practices. We can and ARE building a bright future for our children!
Wow! I'm the 41,000th viewer! Keep up the great work Holly and Ei!ReplyDelete
Having achieved Zero Waste recently, I can tell your viewers that it is indeed possible to achieve! If it's too lofty a goal from the start, then start small and target the 'low-hanging fruits' for your initial efforts (that which is easiest to identify and to eliminate from your waste stream). You don't have to wait until "someone" says to start. Be an 'insurgent' in your organization and be a leader! You will be amazed at the positive response of your co-workers and utltimately your superiors! Start today!
YEA - you are the perfect one to be the 41.000th page view! Thanks for sharing your insights and encouragement.Delete
We're flattered that recycling containers from CleanRIver Recycling Solutions are in such good company. Yes, humor is effective - and so much more pleasant than nagging!ReplyDelete
Thanks CleanRiver! This is one of my favorite pics so be prepared for it to show in many future blog posts along with PPT presentations for speaking engagements.Delete