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Thursday, November 5, 2009


How fun to welcome over thirty restaurateurs, foodservice operators, property managers and concerned residents to ecco for the ZWZ~Midtown launch. It was standing room only!

The zone is a Midtown Alliance project in partnership with the GFA. Thank you to Kathy Meyers & Brian Smith of the Midtown Alliance for making the launch a big success.

Susan Mendheim, Midtown Alliance President & CEO, welcomed the crowd and expressed the importance of the zero waste initiative. The Sustainability Division of the GA DNR, Greenco Environmental and the GFA followed with presentations on zone criteria and how to implement criteria. Steve Simon, Zone Champion & Partner with Fifth Group Restaurants, inspired Midtown businesses on the ease and importance of joining Zero Waste Zone efforts.

Joe McCarthy of Waterhaven joined the morning of the launch and was recognized as a founding participant along with ecco, South City Kitchen, Veni Vidi Vici and The Fox Theatre. Veni Vidi Vici sent in their ZWZ Pledge in July, long before the ZWZ-Midtown was in the planning stage ~ the Buckhead Life Group management team are visionaries!

Atlantic Center Plaza sent in the first pledge after the launch and is the first multi-use building to formally join a ZWZ ~ we appreciate Colonial Properties Trust serving as pioneer. Stay tuned for the non-foodservice impact of the ZWZ-Midtown.

Thanks to Steve Simon’s generosity the crowd enjoyed wonderful cuisine and adult (!) beverages after the zone launch. Ecco staff gave tours of their dumpster-free restaurant and many enjoyed the Midtown patio until sunset.

Did I hear the rumblings of a friendly competition among Atlanta’s ZWZs? Hmmm … it looks like Midtown is going to keep Downtown Atlanta, Buckhead and Off-Premises Caterers on their toes! Watch out when ZWZ-Perimeter launches: Elisaveta Dimova of the Crown Plaza Ravinia embodies a true competitive spirit and is the inspiration for the Perimeter Atlanta Zone.

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