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Saturday, October 4, 2025

Wild, Lush, and Happy: a rewilding urban landscapes update

 In March 2023, Earth Impact (Ei) Founder & CEO Holly Elmore announced the Ei Rewilding Rewilding Urban Landscape Pilots (Pilots) via a Regeneration in ACTION (RiA) article by the same name. 

The July 2025 RiA article, Building Soil Security via Rewilding Urban Landscapes, reintroduces the Pilots along with an overview of the evolution over the past four years, survival and recovery from the 2025 Hurricane Trilogy, and the 2025 Rewilding Pilots Maintenance.

Nurturing the Pilots is an ongoing endeavor with consistent hydration during the dry season, weeding and trimming during the rainy season, cleansing deceased annuals, and planting seeds, seedlings and other foliage as the Pilots evolve. 

Holly often documents the Pilots progress in a series of FB posts supported by Holly Elmore Images (HEI) photos. The following sections are reprints of Holly's FB posts related to the Pilots written in first person. All photos are courtesy of HEI.

WILD, HAPPY, & WEEDED!!! (09/27/25 post)
As it is time to plant the fall vegetable, herb, and edible-flower garden, I embarked on tidying up my wonderfully wild garden upon returning home from Montreal two weeks ago,

A wild, happy & weeded garden
Since the rabbits ate most of the early cover-crop seedlings, I let a few prolific, flowering “weeds” flourish in the garden as standby cover during the summer heat. Additionally, I laid plant trimmings in the garden to cover the soil. As the garden grows, I will clear out the trimmings. 

Ha, the Yard Priestess, Arial (my kitty) took the rabbit challenge into her capable paws. After she killed the first baby bunny, I set a strong intention within the yard’s energy vortex located in the middle of the food forest: NO SPORT HUNTING, except for lizards, is permitted on the property.

When she killed the adolescent bunny, Arial was firm that she was not sport hunting; the kill was a strong message to the neighborhood rabbits: you are not welcome on the property. Arial’s plan worked! 

With no evidence of rabbit activity since the second kill, the sunn hemp cover crop flourished; several of the sunn hemp plants are nearly ten feet tall! The sunn hemp will stay until I harvest and dehydrate their tasty blossoms for my house tea blends. Once the seed pods are dry, the plants are destined for the compost pile, and the seeds are saved for next year's cover crop.

Arial, the Yard Priestess
The mustard and arugula have no regard for garden parameters and grow randomly on both side yards. This is the third generation of arugula and mustard to reseed itself wherever it chooses. 

Notice the maturing papaya tree on the upper left and the Yaupon holly, the only caffeinated plant native to N America, on the right. Turmeric takes up residence throughout the backyard and several are below the Yaupon holly tree.

Between watering, tidying, and weeding, I spent nearly three hours in the yard today; it was sacred time and my heart is glistening.

LUSH & DELICIOUS (10/03/25 post)
The banana-compost circle is integral to the Ei Backyard Permaculture-Oriented Landscape Pilot,

When originally built in February 2022, I simply appreciated the compost circle as an avenue to "walk my talk" with food-scrap composting. Over the past nearly four years, the banana trees inherited from the home's prior occupants thrived and propagated into a dense mini forest.

Since the home reverse-osmosis-discharge water was routed to the compost circle, the banana trees expressed their gratitude with ample hands of decadent fruit. As of this post, there are four young banana hands ripening on the trees; one hand was harvested a few months ago and another this morning.

Banana compost circle
Last year, the abundant banana harvest was a major contributor to the 2024 Holly Jolly Sweet 'n Savory Treats (HJ Treats) bounty. Over thirty mini Chocolate Toffee-Banana Cakes accented with a cardamon-, coriander-, and ginger-spice blend and once out-of-the-oven soaked with simple syrup infused with coffee extract were baked - YUM! The cakes are on the menu for the 2025 HJ Treats menu!

Keeping with the tropical fruit-tree theme, a papaya tree was planted just outside of the banana circle during the 2025 Pilots Maintenance in June. The healthy tree has buds, the first step in the evolution to a tasty papaya.

With a prolific butterfly pea-blossom vine on a trellis behind the circle, I walk within the banana trees daily to harvest the lovely purple flowers; dehydrated butterfly blossoms are a staple ingredient in my house-made tea blends. Thus, I am up close and personal with the urban wildlife that calls the mini forest and compost pile home!

I love and appreciate my banana-compost circle on many levels and dimensions.

PRAYERS WORK (10/04/25 post)
Upon receipt weeks ago of the Florida Power & Light (FPL) notice of the pending tree trimming to clear power and utility lines, I immediately called upon Divine Energies to create a scenario where all benefited. As he oversees my yard, I asked and gave permission for Merlyn to take charge of the scenario.

The tree trimming begins
With perfect timing, as I left my home for an appointment on Monday morning (September 29,) the FPL crew was in the neighborhood. Immediately I found the tree-trimming company supervisor and asked about a "gentle trimming." Fortunately, the FPL manager was on site who could give permission for the gentle trimming.

After educating me on the various utility lines, the FPL manager approved a gentle trim for all utility lines, except the power line. FPL would trim my trees the following morning so I could witness the trimming in process. ALL involved were incredibly nice, professional, and communicative. 

Whew compared to my neighbor's gorgeous tree, my oaks appear unscathed. My neighbor's tree seemed to get a vertical butcher - painful!

SCORE: after speaking with the tree-trimming-company supervisor, FPL deposited the ground limbs on my gravel driveway! As the limbs were generally small, the ground tree debris is too fine for mulch yet perfect for compost!

Ground tree-debris pile
A friend and I smoothed out the pile from five-plus-feet tall to a good three-feet tall. The trimmings a foot or so beneath the surface were already hot! I expect it will take the microbial community roughly three months to cure the trimmings into compost. 

GUIDANCE: Holly tagged numerous compost-savvy friends to share their wisdom on tending to the compost pile. 

Though the Ei Pilots require significant nurturing and attention to maintain them in a tour-ready state, Holly finds the time spent in the yard as sacred. When the yard is wild, lush, and happy, Holly's heart brightens and her soul sings a lovely melody.

Saturday, July 26, 2025

RiA Magazine tops 750,000 Views, a monumental achievement.

On July 25, 2025 the RiA Magazine topped 750.000 views
On July 6, 2025 the IMPACT Magazine topped 265,000 views 
On July 6, 2025, the Ei Magazines topped 1,000,000 combined views

The 750,000-views, 265,000-views, and 1,000,000-combined views milestones for niche magazines are monumental achievements, substantiating the published article collection as a prominent industry resource and respected journalism. Though at different velocities, the magazines are surpassing milestones in tandem.

The July 2024 article, Ei Magazine Milestones, celebrates monumental Ei Magazine achievements and gives the history of the Regeneration in ACTION (RiA) and The IMPACT Magazines launched respectively in 2009 and 2010.

A Metamorphosis
In 2021, then Elemental Impact (Ei) Founder & CEO Holly Elmore returned to her hometown, Sarasota, Florida after residing in Atlanta, Georgia for four decades; the Ei national and global headquarters relocated to Sarasota with Holly.

During her move and subsequent transition to life in Sarasota, Holly ceased writing regular magazine articles and publishing Ei Newsletters; a significant portion of Holly's time was devoted to caregiving for her elderly Mother and establishing the Ei Rewilding Urban Landscapes Pilots. Holly viewed the timeframe as a chrysalis stage preparing for a major life metamorphosis.

As a token of validation, the RiA Magazine surpassed the coveted 500,000-views milestone on September 19, 2021 during the COVID pandemic and Holly's chrysalis stage. Due to strong search-engine status, the RiA Magazine maintained impressive readership, even with the lack of recently published articles.

By spring 2023, Holly emerged from her chrysalis and embarked on publishing articles and newsletters.

Escalated Readership
With the reignited publishing, the Ei readership escalated to unprecedented levels! Prior to the metamorphosis, the Ei newsletters consistently experienced a respectable 23 - 25%-open rate. The Spring 2023 Ei Newsletter set a new precedent with a 45%-open rate; subsequently, newsletters receive a consistent 45 - 50%-open rate, double the pre-metamorphosis rate. The Spring 2025 Newsletter broke records with a 62%-open rate.

Additionally, the RiA readership experienced an explosion in readership. Through the years, monthly views generally averaged 100 per day or 3,000 per month, with blips from newsletters and when partners promoted articles. Post-metamorphosis, monthly views range from 5,000 to 10,000. With 100,000 views annually for the past two years; the average monthly views are 8,300. Yet, the readership escalation continues with June 2025 at 13,500 views and July 2025 staged to exceed 15,000 views.

Most readership is organic with minimal social media promotion. In general, an article is announced on Holly's personal FB page and later posted on LinkedIn and the Ei FB page. X, formally known as Twitter, is no longer used as an article-promotion vehicle. Each article is featured in a newsletter. 

When sharing or promoting an article, Holly uses a Bitly link and tracks the readership from Ei promotion.

As it reaches milestones in tandem with the RiA Magazine, The IMPACT Magazine experienced a similar surge in readership to scale with its fewer articles published. When the RiA Magazine surpassed 240,000 views on July 5, the IMPACT Magazine topped 265,000 views the following day on July 6. Simultaneously the combined Ei Magazines achieved the impressive 1,000,000-views milestone. 

With Holly's new Lambda Alpha International (LAI) leadership roles in 2024 - Co-Chair, LAI Global Land-Water Economics Group and  the LAI FL Suncoast Chapter President - there is an increase in the number of IMPACT articles published.

LAI is the honorary global network for thought leaders in all fields related to the preservation and sustainable development of land. Holly was inducted into the LAI Atlanta Chapter in December 2013.

Ei Magazine Stats
Below is a quick overview of the current magazine stats:

The IMPACT Magazine:

  • 267,300 pageviews
  • 156 published articles
  • Average 1,700 pageviews per article (up 100 average views from the July 2024 stats)
  • Most popular article: Ei New Mission Statement (12/12) 4,100 direct views

The RiA Magazine:
  • 751,100 pageviews
  • 439 published articles
  • Average 1,710 pageviews per article (up 165 average views from the July 2024 stats)
  • Most popular article: Reduce First, Donate Second, Compost Third (02/11) 20.900 direct views
Overall the RiA Magazine boasts 13 articles with more 2,000 direct views; the second most popular article, Waxed Cardboard Boxes = Landfill Destiny = $$ Lost, received over 18,350 direct views since publishing in May 2012 and nearly 450 direct views in the past year.

Welcome Era of Impact
In August 2024, Ei said farewell to Elemental Impact and announced Earth Impact as the evolved new entity for living the Ei tagline Regeneration in ACTION. The RiA Magazine article, Era of Impact, closes the Era of Regeneration (June 2017 - June 2024) and welcomes the Era of Impact (June 2024 - June 2031.)

Respected environmental journalism and photojournalism are integral to success and impact as Ei shifts gears into new and exciting initiatives.

_______________________________________

Tax-deductible donations in any amount are greatly appreciated to support Ei's important work. 


About Earth Impact:
Earth Impact (formerly Elemental Impact) (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration (June 2017 - June 2024). Focus areas included Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

The Regeneration in ACTION (RiA) Magazine articles, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity and SOIL & WATER: the foundation of life, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area. What We Eat Matters is an emerging platform that intertwines within the three focus areas.

As Ei enters the Era of Impact (June 2024 – present,) gears shift to a new business model, Ei Educates. Though education was always integral to Ei’s important work, the  primary focus was on projects, pilots, and initiatives supported by Ei Partners. The Regeneration Era focus areas carry over into the Era of Impact.

With the publishing of the March 2025 RiA Magazine article, Water Security: a pending to realized crisis, the Water Use | Toxicity platform evolved into the Water Security platform.

The Holly Elmore Images Rewilding Urban Landscapes-album folder documents two active pilots: the Native-Plant Landscape Pilot and the Backyard Permaculture-Oriented Pilot. The Ei Pilots serve as an educational program.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-510-9336 | holly@earth-impact.org.

Building Soil Security via Rewilding Urban Landscapes

In March 2023, Earth Impact (Ei) Founder & CEO Holly Elmore announced the Ei Rewilding Rewilding Urban Landscape Pilots via a Regeneration in ACTION (RiA) article by the same name. The intro sections of this article are derived from the referenced 2023 article.

Front-yard Native Plant Landscape Pilot
Photo credit: Holly Elmore Images
Beyond regenerative agriculture and landscape practices, rewilding land restores the natural ecosystem that evolved over thousands of years. Rewilding land requires the restoration of native plants and cultivates food for indigenous insects. Strong insect populations are the foundation for restoring wildlife-predator/prey hierarchies that once thrived prior to human intrusion.

Inherent within rewilding urban landscapes are three primary benefits: 
  • Restoration of vibrant soil ecosystems and urban-wildlife populations; production of nutritious food destined for wildlife and humans.
  • Drawdown of carbon from the atmosphere into the soils via plant photosynthesis.
  • Establishment of food-secure neighborhoods within a community.
Homegrown National Park
Via his recent book, Bringing Nature Home, how you can sustain wildlife with native plants, Doug announces his Homegrown National Park (HNP) initiative in partnership with Michelle Alfandari, business development consultant, entrepreneur, small business owner, and retimer.

HNP is a grass roots call-to-action to regenerate biodiversity. According to Doug,

In the past, we have asked one thing of our gardens: that they be pretty. Now they have to support life, sequester carbon, feed pollinators, and manage water.

National awareness is HNP's product along with a request for the below actions on the more than 40-million acres of private lawn in the United States:

  1. Reduce lawns.
  2. Plant more native plants.
  3. Remove invasive and/or non-native plants.

The What's the Rush 24-minute video by Doug is a superb overview of the critical status of the insect population along with simple lifestyle changes by individuals that collectively make a huge difference.

Permaculture-Oriented Landscapes (POL)
In the previously referenced video, What's the Rush?, Doug refers to POL as ecological landscapes with the following four purposes:
  • Banana compost circle
    Photo credit: Holly Elmore Images
    Support food webs, human and wildlife.
  • Sequester carbon.
  • Clean and manage water.
  • Support pollinators.

Ei partners with Zach Zildjian Design Services (ZZ Design) on promoting POL. Per Zach Zildjian, an ecological landscaper, POL have three main components:

  • Food forest (perennial food production.)
  • Vegetable & herb gardens (annual food production.)
  • Compost of landscape debris as well as home-food waste.
Ei Rewilding Urban Landscape Pilots
When she returned to her hometown, Sarasota, Florida, after residing in Atlanta for four decades, Holly dedicated her nearly 8,500-square-foot yard to two rewilding pilots. 

The Holly Elmore Images (HEI) Ei Rewilding Urban Landscapes album documents the pilots' progress in a series of photo galleries.

Ei Native-Plant-Landscape Pilot
Native-plant landscapes provide urban wildlife access to food and habitat. When "cide-*" free, native-plant landscapes provide wildlife a safe haven amid urban life filled with buildings, roadways, and often sterile and/or toxic open areas.

Local wildlife evolved to thrive on native foliage and, in general, do not eat or nest in non-native plants. Additionally, many non-native plants are invasive and choke out native plants, further challenging urban wildlife.

2021 Installation Day
Photo credit: Holly Elmore Images

Holly's front yard was designated for only native plants with a focus on food and habitat for local urban wildlife. First steps included removing the non-native, decorative plants from prior residents and smothering the existing grass.

Pamela Callender of Lifelines consulted, designed, purchased the plants, and installed the native-plant landscape on November 18 & 19, 2021.

The HEI album, Ei Native-Plant-Landscape Pilot, documents the the front-yard evolution through a series of photo galleries.

* "cides" are defined as herbicides, pesticides, insecticides, and fungicides.

Ei Backyard-Permaculture Pilot
The backyard pilot follows POL practices with an emphasis on human-food-producing plants. A food-waste-compost circle surrounded by banana trees is integral to the design. Thus, the general rule for the backyard landscape: any non-native plants must produce human food and/or provide direct soil-ecosystem benefit.

Food forest post-maintenance
Photo credit: Holly Elmore Images

While the front-yard landscape is strictly native plants and was installed over a two-day period, the backyard pilot is an evolutionary process. For nearly nine months, the backyard was permitted to return to its "wild state" with abundant plant diversity; a variety of happy insects frolicked in the knee-high grass infiltrated with flowering plants.

Beginning in early 2021, the backyard was slowly "tamed" with mulched paths, a banana compost circle, a row of native-blueberry bushes under the roof dripline, a pollinator garden, a food forest, and a raised herb-garden area with sun protection. Once the invasive carrotwood tree was removed, the south-side yard was opened to ample sunshine and prepped for a vegetable, herb, and edible-flower garden.

No herbicides or soil tilling were used in the taming process; Holly hand-weeded the majority of the areas before prepping for its destination.

The HEI album, Ei Backyard-Permaculture Landscape Pilot, documents the backyard's evolution through a series of photo galleries.

Pilot Evolution
Since their 2021 and 2022 respective installations, the Pilots evolved via the original plants thriving and reseeding themselves along with planting additional foliage. Urban wildlife discovered the urban oasis and thrive with abundant food and ample habitat for nurturing the next generation.

The food forest and surrounding gardens
support healthy soil ecosystems.
Photo credit: Holly Elmore Images
Located on Florida's Central Gulf, Sarasota experiences extreme weather events from severe drought to floods and destruction from tropical storms and hurricanes. Thus, healthy soil ecosystems are critical to the Pilots for survival within droughts, hurricane-force winds, and torrential rain. 

Regular maintenance days scheduled several times annually include mulch and natural fertilizers (fish emulsion, liquid kelp seaweed, worm castings, compost, and other natural products) applications, pruning, and new-plant installations are essential to nurturing healthy soil ecosystems. Daily maintenance includes weeding to keep invasive species at bay, hydration as necessary, and general observation of plant health.

2024 Hurricane Trilogy
The second half of the 2024 hurricane season was brutal to Florida's Gulf Coast: three hurricanes - Debby, Helene, and Milton - made landfall in two months, with Helene and Milton less than two weeks apart. Each hurricane wreaked havoc with different flavors of destruction.

Fallen oak tree branch from Milton
Photo credit: Holly Elmore Images
The Pilots are located three miles inland from Sarasota Bay and were directly impacted by the three hurricanes.

With their own personality and parameters, Hurricanes Debby, Helene, and Milton arrived in and left the Sarasota region with unique damage and destruction.

Debby, a rain event
In early August, then Tropical Storm Debby brought 18 inches of rain to Holly's backyard, flooding the lower-yard levels yet not her home. Two weeks earlier a low-pressure system ended the severe drought with 16 inches of rain in two days. Thus, the area ground was saturated when Debby's rain arrived. Within a day or so, all water dispensed by Debby was absorbed into the healthy soils.

Note Debby remained a tropical storm when she visited the Sarasota area and later garnered the energy to segue into a hurricane.

Helene, a storm-surge event
On September 26, Hurricane Helene moved north through the Gulf around 100 miles off the Florida Central Gulf Coast. Predictions included 4 - 7 feet of storm surge on the Sarasota barrier islands and bay-front coastline. Due to Helene's 100-mile distance offshore, many were surprised when the storm surge arrived as predicted; the storm surge completely flooded the barrier islands and dropped tremendous volumes of sand on roadways and in homes and businesses. The destruction was devastating.

In Sarasota, minimal rain accompanied Helene with Holly recording approximately two inches of rain at her home. Thus, Helene left minimal impact on the Pilots.

Milton, a wind event
At 8:30 pm on October 9, Milton made landfall on the southern portion of Siesta Key, one of Sarasota's barrier islands, as a Category 3 storm; two days earlier Milton rapidly intensified into a Category 5 hurricane breaking records as one of the most powerful storms in the Atlantic basin. Holly's home is less than ten miles from the landfall point.

Hurricane-wind ravaged garden
Photo credit: Holly Elmore Images
For nearly an hour, Milton's eye hovered over the Sarasota region gifting residents with the surreal silence inherent within the eye of a hurricane.

Though the area lost tremendous elder tree cover, the predicted obliteration of the Sarasota barrier islands did not manifest. A good portion of the region was without power for a week or more.

The HEI gallery, 2024 Hurricane Trilogy, documents that significant damage to the Pilots by Milton. Yet, the damage did not compare to the nearby destruction experienced by Suncoast residents.

2025 Pilots Maintenance
Six months after surviving the ravage of the 2024 Hurricane Trilogy, the Pilots were ready for serious maintenance as well as new plant additions. The maintenance timed perfectly with the three-year anniversary of the food forest planting.

The HEI gallery, 2025 Rewilding Pilots Maintenance, documents the profound maintenance. For most of the photo series, images are in reverse chronological order, beginning with post-maintenance, followed by pre-maintenance, and completed with the initial installation. It was inspiring to witness the evolution of the Pilots, both from hurricane resiliency and maturation.

Inspiration 
Pollinator Garden in POL Pilot
Photo credit: Holly Elmore Images
Ei introduced the Ei Rewilding Urban Landscapes Pilots to inspire others to build soil security via rewilding their yards and other urban landscapes.

Though Ei no longer hosts formal Pilot tours, individuals often request private tours for inspiration on what can be done in their yards or to simply bask in the magical energy. Holly frequently gifts seeds and seedlings to fellow local gardeners who always exchange with bounty from their abundant yards.

Though the pilots were complete yard transformations, Ei supports taking small, manageable steps; it is important to take whatever steps flow for the individual or organization. Celebrate successes, share with friends and family, and join the Homegrown National Park!

_______________________________________

Tax-deductible donations in any amount are greatly appreciated to support Ei's important work. 


About Earth Impact:
Earth Impact (formerly Elemental Impact) (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration (June 2017 - June 2024). Focus areas included Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

The Regeneration in ACTION (RiA) Magazine articles, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity and SOIL & WATER: the foundation of life, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area. What We Eat Matters is an emerging platform that intertwines within the three focus areas.

As Ei enters the Era of Impact (June 2024 – present,) gears shift to a new business model, Ei Educates. Though education was always integral to Ei’s important work, the  primary focus was on projects, pilots, and initiatives supported by Ei Partners. The Regeneration Era focus areas carry over into the Era of Impact.

With the publishing of the March 2025 RiA Magazine article, Water Security: a pending to realized crisis, the Water Use | Toxicity platform evolved into the Water Security platform.

The Holly Elmore Images Rewilding Urban Landscapes-album folder documents two active pilots: the Native-Plant Landscape Pilot and the Backyard Permaculture-Oriented Pilot. The Ei Pilots serve as an educational program.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-510-9336 | holly@earth-impact.org.

Sunday, June 22, 2025

Agriculture, Water, Land Nexus: Unlocking the Intricacy

On May 28, 2025, the Lambda Alpha International (LAI) Global Water-Land Series Group (Group) hosted the Agriculture, Water, Land Nexus: Unlocking the Intricacy global webinar. Earth Impact (Ei) Advisor, Durga Poudel, Ph.D., then Professor and Coordinator of the Environmental Science Program and Director of Ag. Auxiliary Units, University of Louisiana, Lafayette, was the lead speaker in the prominent webinar. 

In layman's terms, the webinar explains how chemical-based agricultural practices in the Midwest are responsible for the hypoxia scenario in the Gulf of Mexico, commonly known as the Dead Zone.

Global Water-Land Series Group
Co-chaired by Jim Musbach and Ei Founder & CEO Holly Elmore, the Group meets alternating months and hosts global webinars within the following categories:

  1. Quality/Quantity - May 28, Agriculture, Water, Land Nexus: Unlocking the Intricacy
  2. Control/Ownership/Accessibility - Fall, The Colorado River Water Challenges and/or Status of Great Lakes Water Agreement/Compact between the United States and Canada
  3. Global Flooding & Sea Level Rise - September 4, Resiliency around the Globe: Local Responses to Hurricanes, Sea Rise, and Sudden Flooding.

At Holly's invitation, Ei Advisors Brad Bass, Ph.D., Michael Barbour, Ph.D., Tim Rumage, Marina Olmos, and Durga Poudel, Ph.D. joined the Group to share their expertise.

The Regeneration in ACTION (RiA) Magazine article, Water Security: from a pending to a realized crises, introduces the Group and provides in-depth discussion and examples related to each of the previously mentioned categories.

About LAI

LAI is the honorary global network for thought leaders 

in all fields related to the preservation and sustainable development of land.

LAI is a growing network of chapters in the United States, Canada, Mexico, Europe and Asia. Each chapter offers a wide variety of programs with industry leaders, discussion forums, community service projects and networking events.

Membership is highly selective through a nomination process initiated by a LAI member. Nominees for LAI membership must demonstrate ten or more years of experience in their fields, professional distinction, and outstanding contributions to the community in their field of endeavor.

LAI is committed to excellence and high professional standards to make a difference. A value to members is knowing you are someone who helped make that difference.

Ei Era of Regeneration
In June 2017, Ei declared the Era of Recycling Refinement Mission Accomplished and embarked upon the Era of Regeneration. The 2017 RiA article, Beyond Sustainability: Regenerative Solutions, set the stage for the new era with the opening paragraphs:
Over the past decade, sustainability moved from a buzz word to a movement to a culture within leading communities, universities, and businesses. Significant strides were made in zero waste practices, renewable energy technology, and reduced carbon / water footprints. Yet the glaciers continue to melt, global temperatures are rising, the ocean acidification levels are increasing, and desertification is escalating.
... Is sustainability enough to stave off the building crisis of the diminishing food and oxygen supply?

Cover crops on a profitable organic farm
Photo courtesy of Holly Elmore Images
Ei embraced regenerative agriculture before understanding the full implications of chemical-based agriculture's replacement of biology-based farming. It was important to first determine that regenerative or biology-based farming made good solid business sense for the farmer. Once determined, Ei delved into the far-reaching impacts of using GMO (genetically modified organism) seeds, petroleum-based fertilizers, and the "cides"* 

The 2021 RiA article, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity, educates on the daunting health implications to humans, wildlife, and water/soil ecosystems from the use of glyphosate and GMO seeds. The article explains how organic-certified farming eliminates, or at least drastically reduces, the use of toxic chemicals within food production. Regenerative agriculture goes beyond organic farming to embracing soil stewardship.

A subsequent 2024 article, What We Eat Matters, emphasizes how the food that we choose to eat drives markets and farming decisions on toxic chemical use; the article explains how the farming practices in the Midwest cause hypoxia in the Gulf of Mexico, resulting in the "Dead Zone."

* "cides" are defined as herbicides, pesticides, insecticides, and fungicides. 

Agriculture, Water, Land Nexus: Unlocking the Intricacy
Pursuant to Durga's webinar document:

Description:
This webinar aims to explore the intricate relationships between agriculture, water quality, and land economics, with a focus on the Mississippi River Basin of the United States of America. It will provide a comprehensive overview of how agriculture contributes to non-point source (NPS) pollution and the Gulf of Mexico’s hypoxia problem. Furthermore, it will examine the economic implications of water pollution on land values, especially in regions like Louisiana, where agriculture and waterways are vital to the economy and ecosystem. 

Purpose:
  1. Provide insights into the land economics as influenced by agriculture, water quality, and environmental degradation.
  2. Educate stakeholders on implementing agricultural Best Management Practices (BMPs) and enhancing environmental quality and land values.
  3. Foster discussions among policymakers, academics, industry professionals, and farmers to develop holistic solutions to pressing challenges of agricultural production, surface-water quality, and land values. 
Key Topics to Be Covered: 
  1. Impact of Agriculture on Water Quality and Land Value
  2. Gulf of Mexico Hypoxia and Land Economics
  3. Agricultural Best Management Practices  (BMPs), Runoff and Land Value
Target Audience: 
This webinar is ideal for policymakers, environmental professionals, economists, academics, farmers, and anyone interested in the intersections of agriculture, water quality, and land economics.

Speakers:
  1. Durga D. Poudel, Ph.D., University of Louisiana - Impacts of Agriculture on Water Quality and Land Value
  2. Doug Daigle, Louisiana Hypoxia Working Group - Gulf of Mexico Hypoxia and Land Economics
  3. David Isermann, fifth-generation Illinois farmer - Agricultural Best Management Practices (BMPs), Runoff, and Land Value
Impacts of Agriculture on Water Quality and Land Value
In his presentation on the Impacts of Agriculture on Water Quality and Land Value, Durga used a Case From Southwestern Louisiana to substantiate his scientific findings and conclusions. Durga's presentation covered five topics:
  • Surface-water pollution in Louisiana
  • Water-quality monitoring at the field, microwatershed, watershed, and basin scales
  • Biological integrity of surface-water bodies
  • Invasive aquatic vegetation
  • Conclusions
Field Testing
Photo courtesy of University of Louisiana
With different beginning and ending dates, surface-water quality sampling and field and laboratory determination of water quality at the field, microwatershed, watershed, and basin scale projects began in September 2000 and continued through March 2015. 

Average concentrations for total suspended solids (TSS), total dissolved solids (TDS),  total solids (TS), total Kjeldahl nitrogen (TKN),  five-day biological oxygen demand (BOD5), total nitrogen (TN), total phosphorus (TP),  nitrate/nitrite-nitrogen (NO3/NO2-N), and  soluble reactive phosphate (SRP) for surface runoff from sugarcane fields, pasturelands, and residential areas, as well as from a microwatershed and three different watersheds, were determined via laboratory testing. The field measurement of surface-water quality included the determination of dissolved oxygen (DO), turbidity, conductivity, pH, and surface water temperature. One of the projects also conducted benthic invertebrate and fish sampling. *

Pollutant concentrations aligned with agriculture practices of phosphorus and other applications. Research showed that the three main pollutants included sediment, phosphorous, and nitrogen, in descending order of their importance.

A byproduct of the water-quality research showcased the local aquifer draining. According to Coastal Desk, March 9, 2021 Louisiana's Biggest Source Of Groundwater Is Losing Water FastWWNO - NEW ORLEANS PUBLIC RADIO | Tegan Wendland:
“A centuries-old law gives Louisiana landowners “ultimate dominion” over the groundwater beneath their property. That means farmers, manufacturers and homeowners can take as much as they want, when they want it — no fees required.

But this hands-off approach to groundwater management is creating big problems in southwestern Louisiana, where the state’s largest and most important aquifer is losing water fast. More than 661 million gallons of water are being pumped every day from the Chicot Aquifer System, while only about 313 million gallons are being returned through rain or natural drainage.

The aquifer is being overdrawn by 348 million gallons each day — well beyond a sustainable measure.”

Through Durga's surface-water-quality monitoring and modeling effort, clear spatial patterns of the pollutant load of the surface-water bodies were observed, as more concentrated and higher pollutant loads in water bodies were associated with and were closer to the intensive agricultural lands.

Pond covered with an invasive species
Photo courtesy of University of Louisiana

A byproduct of the contaminated waters from agriculture is invasive aquatic vegetation in LA water bodies. Native to Brazil, Giant salvinia (Salvinia molesta) is a small free-floating aquatic plant and is found in LA waterways. Due to its nature, Giant salvinia can easily cover water and extend a couple of inches inside and outside the surface water. Once established, the invasive aquatic vegetation negatively impacts the local ecosystem and surrounding land value.

Conclusions:

  • Agricultural systems have huge reservoirs of NPS pollutants, and these systems release NPS pollutants to surface-water bodies continuously during an extended rain event. Residential areas also contribute to NPS pollution.
  • Surface-water pollution in an agricultural watershed directly relates to the agricultural activities in the watershed. Often, there are excessive concentrations of fecal coliforms in surface-water bodies in agricultural watersheds.
  • Sediments and nutrients constitute the major NPS pollutants in agricultural watersheds. The Soil Water Assessment Tool model is useful in identifying critical areas for NPS pollution in an agricultural watershed.
  • The implementation of the BMPs improves surface-water quality; surface-water quality is poor in areas where agricultural activities are intense. Benthic invertebrate diversity negatively relates to Total Suspended Solids and 5-Day Biological Oxygen Demand.
  • Invasive aquatic vegetation degrades the biological integrity of a surface-water body, clogs navigation canals, destroys winter habitat for migratory birds, and lowers the land values.
  • The impact of agriculture on water quality and quantity and land value occurs in many different ways, including surface-water pollution, erosion and sedimentation, ecological degradation, and land degradation.
  • These complex processes require an in-depth understanding and careful planning and implementation of BMPs in agriculture for surface-water-quality improvement, soil and water conservation, and ecological preservation in the region. This will increase land productivity and land value.

Durga's PPT presentation is available for download at this LINK.

* the scientific copy provided by Durga after reviewing the article.

Gulf of Mexico Hypoxia and Land Economics
In his opening remarks, Doug explained that he is the coordinator for the Louisiana Hypoxia Working Group (LHWG) that was formed in 2003 to support the Gulf Hypoxia Plan. The entire Mississippi River Basin, including the Ohio and Missouri River Basins along with other tributaries, is addressed; the Ohio River Basin contributes most of the water including nutrient loads while the Missouri River Basi contains most of the sediment.

Mississippi River Basin
Image courtesy of the LA Hypoxia Working Group
It is common knowledge that the main nutrients - nitrogen and phosphorous - in the Mississippi River come from row-crop agriculture in the Midwest. Corn and soybean crops account for 52% of the nitrogen load; for phosphorous, the sources are more evenly distributed between pasture and range (37%,) corn and soybean crops (25%,) and other crops (18%.) Per Doug, these exact percentages are outdated and my not be accurate. Yet, importantly, the proportions remain consistent.

Doug was clear that any increases or decreases in nutrient-load contributions have a direct impact on the flow into the Gulf.

Once deposited into the Gulf, the nutrients feed large algae blooms, the zooplankton feeds on the algae and release fecal pellets that float to the bottom, bacteria consumes the fecal pellets and dead algae, and the bacterial decomposition depletes the water-oxygen levels. The hypoxia scenario, or diminished oxygen, generally resides in the bottom shelf where the decomposition occurs. Yet, hypoxia can occur in other parts of the water column. Due to the lack of oxygen, marine life either flees or dies. 

As benthic organisms, ocean-floor life, either die or move to a more oxygen-rich environment, the entire ocean ecosystem is out of balance and subject to collapse into a Dead Zone; the recreational and commercial fishing industry is severely impacted causing economic strife. According to Doug, the Gulf of Mexico fishery is the last productive wild fishery in the continental U.S. outside of Alaska.

2024 Gulf of Mexico Dead Zone
Image courtesy of LA State University
As ocean currents flow in a westerly direction, the Gulf of Mexico Dead Zone extends westward from the Mississippi River delta along the coast to Texas. Since 1985, a Louisiana Universities Marine Consortium mapping boat annually cruises the Dead Zone area for a week measuring the hypoxia levels; the mapping cruise measurements provide the key metric as well as trends for the Dead Zone. In general, fluctuations in the annual hypoxia metrics coincide with the river-flow variations. 

In the past, National Oceanic and Atmospheric Administration (NOAA) was the primary funder and will hopefully continue funding in the future.

The Gulf Hypoxia Plan 2008 for Reducing, Mitigating, and Controlling Hypoxia in the Northern Gulf of Mexico and Improving Water Quality in the Mississippi River Basin includes representatives from 12 states within the Mississippi River Basin, five federal agencies, and the National Tribal Water Council. Though not legally binding, the national policy vehicle is a voluntary cooperative of participants that provides recommended guidelines.

In 2015 the Gulf Hypoxia Plan updated their Action Plan Goals as follows:
  • We strive to reduce the five-year running average areal extent of the Gulf of Mexico hypoxic zone to less than 5,000-square kilometers/1950-square miles by the year 2035.
  • An Interim Target of a 20% reduction of nitrogen and phosphorus loading [to the Gulf from the MARB] by 2025 is a milestone for immediate planning and implementation actions…
Progress is underway with reducing the nutrient loads yet funding deficiency prevents achievement of the goals. With the current political scenario, future funding sources remain uncertain.

Doug's PPT presentation is available for download at this LINK.

Agricultural Best Management Practices, Runoff, and Land Value
Isermann Farms (IF), located about 90-miles southwest of Chicago in LaSalle County, is a fifth-generation, family-owned farm operated by David and his son Jim. At IF sustainable conservation practices are standard-operating practices, and IF is the recipient of numerous awards over the years. 

David & Jim Isermann
Photo courtesy of Isermann Farms
David is active with the Illinois Farm Bureau and President of the LaSalle County Farm Bureau. Active in the local and state agricultural community, David shares his farming wisdom with innate generosity,  

IF commits to building a more resilient farm that weathers climate events and increases their profitability by adoption of sustainable farming BMPs. The empowering added value is the current generation leaves a healthier world for future generations.

With an understanding that their farming practices directly impact the conditions of waterways and soils downstream, IF BMPs intend to:
  • Stop Erosion
  • Stop Nitrogen and Phosphorous loss
  • Increase soil health
  • Increase “sustainability”
    • Financial stability
    • Environmental footprint
    • Climate resiliency
  • Add livestock to the mix
Current crops include corn and soybeans augmented by a cow-calf herd. 

High-tech equipment and participating in local and national government programs are integral to IF's success. Nitrogen and other nutrient applications are closely monitored via timing, quantity, and depth of application; the depth prevents the nutrient runoff that costs the farm dollars and harms ecosystems down river.

IF participated in a DIFM (Data-Intensive Farm Management) program, a collaborative agronomic research initiative that utilizes precision technology to design and execute randomized field trials on commercial farm fields. The DIFM report validated that IF's nitrogen-reduction plan was effective. From the DIFM report: 
In short, the data and analysis provided strong evidence that the farmer's status quo management plant was quite efficient, and DIFM recommends no manor changes to the current N management strategy.
Cover crops are integral to farm operations and serve four main purposes: 1> covers the soil in between crops, 2> prevents soil erosion, 3> provides weed control, and 4>serves as a food source for the 60 head of cattle. Radish and cereal rye cover crops are aerial seeded into standing corn.

With cattle grazing in the field, manure and urine are stomped into the soil, providing additional nutrients. Manure is consistently tested to understand the nutrients distributed upon the field; manure is also an excellent indicator of the herd's health.

IF minimizes tilling via planting corn and other crops in thinner strips. 

IF is an active participant in the following NRCS (National Resources Conservation Service) USDA programs:
  • Environmental Quality Incentives Program (EQUIP)
  • Prescribed Grazing Plan with Livestock Watering System
  • Comprehensive Nutrient Management Plan for Beef Operation
  • USDA Conservation Program Participation
Planting equipment with a GPS system
Photo courtesy of Isermann Farms
Via an EQUIP Prescribed Grazing Plan with Livestock Watering plan, the IF cattle paddock and water systems were overhauled. The previous nine paddocks were increased to 20 paddocks with temporary fencing. By adding 6200 feet of underground waterline from the well, the solo watering station was replaced with seven automatic waterers. The new system reduces wasted water and eliminates the muddy area filled with manure and urine around the prior solo water station.

Due to renewed efficiencies via the EQUIP plan, IF may increase their 60-cattle herd to 120 cattle using the same resources and land footprint.  

GPS monitoring systems installed in the planting equipment track the exact location and timing of seeding the fields; the information is used at harvest time to track field productivity and profitability.

David emphasizes that the sustainable conservation practices in place at IF increase the farm's profitability and improve the bottom line.
 
David's PPT presentation is available for download at this LINK.

The recorded 90-minute Agriculture, Water, Land Nexus: Unlocking the Intricacy webinar is available for viewing HERE.

Agriculture, Water, and Land Nexus
Durga prepared the below graphic to illustrate how common agriculture practices' impact on surface water, soil, and groundwater result in decreased land value and economic strife.



The impressive webinar showcased the far-reaching detrimental impacts of toxic chemical-based agriculture practices. Farming practices nearly 1,000 miles north result in the collapse of coastal fishing industries and cause tremendous economic cost to downstream communities.

... a new study shows that one of the dead zone’s biggest causes—nitrogen that flows downriver from Midwest farms—has been responsible for up to $2.4 billion in damages to Gulf fish stocks and their habitat every year for more than 30 years. The amount of nitrogen coming off Midwest corn and soybean farms, according to the Union of Concerned Scientists (UCS) study, equates to enough fertilizer to fill 3,000 standard size shipping containers every year since 1980 on average.
Yet, David illustrated how responsible farming practices designed to prevent nutrient and sediment release into waterways improves his farm's bottom line. Thus, the responsible-farming templates are crafted by innovative farmers who are willing to share their lessons learned and successes with fellow farmers.

The time is NOW for citizens to use their power of consumer demand to persuade farmers to implement sustainable farming BMPs. If they experience increased revenue from empowered consumers coupled with lower costs from reduced inputs and other savings, farmers are incentivized to use practices that improve their bottom line and lessen detrimental environmental conditions. Let's use our "business" vs "environmental" voice to convince farmers to reduce the toxins used in their food production.

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About Earth Impact:
Earth Impact (formerly Elemental Impact) (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration (June 2017 - June 2024). Focus areas included Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

The Regeneration in ACTION (RiA) Magazine articles, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity and SOIL & WATER: the foundation of life, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area. What We Eat Matters is an emerging platform that intertwines within the three focus areas.

As Ei enters the Era of Impact (June 2024 – present,) gears shift to a new business model, Ei Educates. Though education was always integral to Ei’s important work, the  primary focus was on projects, pilots, and initiatives supported by Ei Partners. The Regeneration Era focus areas carry over into the Era of Impact.

With the publishing of the March 2025 RiA Magazine article, Water Security: a pending to realized crisis, the Water Use | Toxicity platform evolved into the Water Security platform.

The Holly Elmore Images Rewilding Urban Landscapes-album folder documents two active pilots: the Native-Plant Landscape Pilot and the Backyard Permaculture-Oriented Pilot. The Ei Pilots serve as an educational program.

MISSION:
To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-510-9336 | holly@earth-impact.org.