On July 11, 2024, Elemental Impact Founder & CEO Holly Elmore signed the trademark-transfer documents and released the use of Elemental Impact to an independent third party. Signing the documents was Holly's final act as Elemental Impact Founder & CEO.
Immediately upon execution of the trademark-transfer documents, Ei stepped into an evolved persona, Earth Impact!
Earth ImpactWith the documents executed, Holly began the arduous task of segueing Elemental Impact into Earth Impact (Ei.) After securing www.earth-impact.org, Holly and the Ei webmaster embarked on overhauling the website content and transferring the site to a new server. One month later, the Ei website is ready to introduce Earth Impact as Ei's evolved persona!
The Ei social media accounts are changed to Earth Impact, and Holly's new email address is holly@earth-impact.org.
With the tedious work nearly complete, it is time to embrace a new Ei Era!
Era of Impact
With perfect timing, the Elemental Impact trademark transfer marked the end of the Era of Regeneration and the entry into the Era of Impact!
Ei Eras flow within seven-year cycles: Era of Recycling Refinement (2010 inception - June 2017,) Era of Regeneration (June 2017 - June 2024,) and Era of Impact (June 2024 - June 2031.)
When Ei entered the Era of Regeneration, the Nature Prevails, Soil Health | Regenerative Agriculture, and Water Use | Toxicity Focus Areas were launched and will continue into the Era of Impact.
Within the Era of Impact, Ei embraces a renewed business model Ei Educates.
Ei Educates
Though education was always integral to Ei's important work, Ei's primary focus was on projects, pilots, and initiatives supported by Ei Partners. As Ei prepares to enter the Era of Impact, gears shift to a new business model and platform, Ei Educates.
The RiA Magazine article, Ei Educates, chronicles the Eras of Recycling Refinement and Regeneration and introduces Ei Educates as the evolved business model.
Within the Ei Educates platform, Ei utilizes its extensive professional network as well as Holly's experience to educate on pertinent environmental and social equity topics. With their in-depth industry expertise and connections, Ei Advisors are essential to the success of Ei Educates.
![]() |
Ei Advisor Kathy Kellogg Johnson at the podium photo courtesy of Holly Elmore Images |
Post-COVID pandemic in 2023, Ei Educates webinars and speaking engagements segued into common ground.
In addition to the plethora of Ei-Hosted Conference/Webinar Panels, Ei hosts educational sessions via tours of the Ei Rewilding Urban Landscapes Pilots (Rewilding Pilots) located in Holly's front and backyards. To date, two successful Rewilding Pilot tours were hosted with near-capacity attendance.
At three-years old, the Rewilding Pilots are ready to serve as an Ei educational platform via tours, workshops, and events. Once the weather cools in the fall, a Building Healthy Soils 101 workshop is slated for local residents. When funding is raised, a large deck with ample seating under the front-yard oak trees will host events.
In February 2024, Holly accepted the Lambda Alpha International (LAI) invitation to serve as the Global Water-Land Series Group Co-Chair.
On June 13, 2024, the Group hosted the Introduction to Water and Land Economics Global Webinar; introductory in nature, the webinar was designed as a foundation for a plethora of future webinars on more specific topics. As the Co-Chair, Holly orchestrated the superb webinar and invited two Ei Advisors to serve as webinar panelists. The RiA Magazine article, Introduction to Water and Land Economics, gives an in-depth summary of the impressive webinar. To view the recorded Introduction to Water and Land Economics webinar, click HERE.In addition to speaking engagements, webinars, tours and other events, RiA articles are integral to Ei Educates. In the prior Eras, the RiA articles were generally documentary in nature and chronicled Ei's important work. With the advent of Ei Educates, many articles are introductory in nature for emerging concepts or showcase synergies of seemingly disparate issues, events, and/or activities.
The November 2023 RiA article, Collective Consciousness: a movement, a solution, introduces collective consciousness with a brief history and substantiates how it is integral to Ei's successes.
In the January 2024 RiA Magazine article, What We Eat Matters (WWEM,) Ei's accomplishments over the past seven years are organized into three main WWEM categories:
- Personal Health - Nutrition, Physical, Mental & Emotional Health, and Tasty Food.
- World Water Pollution & Depletion - Chemical Farming, Time-Released Fertilizers and Pesticides, and Water-Intensive Food.
- Diversity Reduction - Insect Apocalypse & the Holocene Extinction.
THANK YOU
The tedious, yet smooth transition from Elemental Impact to Earth Impact was possible due to the unwavering support and expertise of Ei In-Kind Partners:
- Thompson Hine - Ei General Counsel & Thompson Hine Partner, Greg Chafee ensured the trademark-transfer documents accurately reflected the negotiated parameters in a professional manner, filed the Earth Impact name-change amendment with the Georgia Secretary of State, and shared his sage advice with Holly throughout the negotiations.
- HLB Gross Collins - Ei Treasurer & HLB Gross Collins Shareholder Pauline Reynolds advised Holly on the tax implications of the trademark transfer and gave guidance on the name change with the IRS.
- Thompson Creative - Lee Thompson, Thompson Creative Owner, updated the Ei logo expeditiously as she embarked on European travels.
- Atlanta Web Design - Ei Webmaster and Atlanta Web Design Owner, Jonathan Beacher dedicated the extraordinary amount of time necessary to address the multiple challenges inherent within the Earth Impact-website launch.
New Adventures
With a solid foundation built via Elemental Impact's tremendous and varied successes over nearly fifteen years of environmental accomplishments, Earth Impact has a clean slate to embark on exciting, impactful work. Earth Impact's future is exceptionally BRIGHT!!!
For additional information, contact Holly Elmore at 404-510-9336 | holly@earth-impact.org.
No comments:
Post a Comment