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Saturday, August 26, 2023

Regeneration in ACTION Magazine tops 550,000 views

On June 4, 2023 the RiA Magazine topped 550,000 views!

The 550,000 milestone for a niche blog is a monumental achievement, substantiating the published article collection as a prominent industry resource and respected journalism.

On September 19, 2021 during the COVID pandemic and at the completion of Elemental Impact (Ei) Founder & CEO and magazine author Holly Elmore's return to her hometown, the Regeneration in ACTION (RiA) Magazine topped the coveted 500,000-pageview milestone. The IMPACT Magazine, Ei Moves!, chronicles Holly's move to Sarasota along with accomplishments during Ei's relocation.

An Evolution
Launched in early 2009 as the Zero Waste Zones (ZWZ) Blog, the inaugural posts chronicled the challenges and successes of the ZWZ program along with industry-specific topics. The name evolved into the Zero Waste in ACTION (ZWA) Blog when the National Restaurant Association purchased the ZWZ in 2012.

In May 2010, The IMPACT Blog, launched as a sister Ei Blog to celebrate topics, achievements, and news not directly associated with zero waste endeavors.

When the ZWA Blog surpassed 100,000 pageviews in July 2013, the ZWA Blog article, ZWA Blog: A Powerful Industry Resource & Voice, chronicled Ei's evolution from a zero waste cheerleader to work in Recycling Refinement, moving beyond landfill diversion. Below is an excerpt from the article:

Authored by Ei, the ZWA Blog articles document the evolution of zero waste from concept to emerging industry standard, tell the story of zero waste pioneers and warriors who shifted paradigms in materials management, and shine light on fallacies within accepted recycling practices. 

In June 2017 Ei announced the Era of Recycling Refinement was Mission Accomplished. The RiA Magazine article, A Decade of Impact: Era of Recycling Refinement, showcases Ei's major accomplishments and success from inception through June 2017.

Thus, Ei segued into the Era of Regeneration where Nature PrevailsSoil Health | Regenerative Agriculture and Water Use | Toxicity are the primary focus areas. Once within the Era of Regeneration, the ZWA Blog evolved into the RiA Magazine to reflect new endeavors as well as the in-depth articles, versus shorter posts.

In celebration of the 475,000-pageview milestone, the January 2021 RiA Magazine article, Ei: invigorated impact and influence, substantiates Ei's evolution into respected environmental journalism, photojournalism, and documentary work. 

Examples include Ei Digital Books (pdf-document versions of articles published in national magazines,) Ei Article Book (From Macro to Micro to Nanoplastics, an excerpt from the RiA article, Plastics: a double-edged sword,) various published articles via media inquiries, and the 2016 Comparative Case Study: Plastic Film Recycling at Two Simon Malls; the case study was prepared by Ei on behalf of the Wrap Recycling Action Program, an American Chemistry Council Plastic Film Recycling Group program.

Further validating Ei for respected environmental journalism, the below prominent invitation arrived in early November 2016:

The U.S. State Department invited Ei to join the invitation-only COP22 preview press conference call. Journalists from the Wall Street Journal and the New York Times were among the respected, mainstream media on the call.

Ei Magazine Stats
Below is a quick overview of the current magazine stats:

The IMPACT Magazine:

  • 209,200 pageviews
  • 146 published articles
  • Average 1,430 pageviews per article
  • Most popular article: Ei New Mission Statement (12/12) 3,860 direct views

The RiA Magazine:

Overall the RiA Magazine boasts 12 articles with more 2,000 direct views; the second most popular article, Waxed Cardboard Boxes = Landfill Destiny = $$ Lost, received over 16,200 direct views since publishing in May 2012 and 180 direct views in the past 30 days.

The majority of the Ei Magazine images are courtesy of Holly Elmore Images (HEI.) Additionally, Holly often volunteers her photography skills for event documentation; the HEI Urban Afforestation gallery documents numerous SURF (Suncoast Urban Reforestation) microforest plantings in the Sarasota vicinity. The RiA article, Urban Afforestation: food forests and microforests, introduces the two emerging movements in urban areas along with their environmental and community benefits.

When she returned to Sarasota after residing in Atlanta for four decades, Holly Elmore dedicated her spacious approximately 8,500-square-foot yard to two rewilding pilots: Native-Plant-Landscape Pilot (front yard) and Backyard Permaculture Pilot, including a food forest. The RiA article, Ei Rewilding Urban Landscapes Pilots, introduces the Ei Pilots while the HEI Ei Rewilding Urban Landscapes album documents the pilots' progress in a series of photo galleries.

When albums are created or updated, the HEI site averages 80,000+ monthly views; otherwise, with dormant uploading activity, the site averages 35,000 - 40,000 monthly views.

Respected environmental journalism and photojournalism are integral to success and impact as Ei shifts gears new and exciting initiatives.


Tax-deductible donations in any amount are greatly appreciated to support Ei's important work. 


About Elemental Impact:
Elemental Impact (Ei) is a 501(c)3 non-profit founded in 2010 as the home to the Zero Waste Zones, the forerunner in the nation for the commercial collection of food waste for compost. In June 2017, Ei announced the Era of Recycling Refinement was Mission Accomplished and entered the Era of Regeneration. Current focus areas include Nature PrevailsSoil Health | Regenerative Agriculture, and Water Use | Toxicity.

The Regeneration in ACTION Magazine articles, From Organic Certification to Regenerative Agriculture to Rewilding Landscapes: an evolution towards soil integrity and SOIL & WATER: the foundation of life, published to explain and substantiate the importance of Ei’s rewilding urban landscapes work within the Nature Prevails focus area.

The Holly Elmore Images Rewilding Urban Landscapes-album folder documents two active pilots: the Native-Plant Landscape Pilot and the Backyard Permaculture-Oriented Pilot.

To work with industry leaders to create best regenerative operating practices where the entire value-chain benefits, including corporate bottom lines, communities, and the environment. Through education and collaboration, establish best practices as standard practices.

Ei’s tagline – Regeneration in ACTION – is the foundation for Ei endeavors.

The following mantra is at the core of Ei work:

Ei is a creator, an incubator.
Ei determines what could be done that is not being done and gets it done.
Ei brings the possible out of impossible.
Ei identifies pioneers and creates heroes.

For additional information, contact Holly Elmore at 404-510-9336 |

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