On June 4, 2023 the RiA Magazine topped 550,000 views!
The 550,000 milestone for a niche blog is a monumental achievement, substantiating the published article collection as a prominent industry resource and respected journalism.
On September 19, 2021 during the COVID pandemic and at the completion of Elemental Impact (Ei) Founder & CEO and magazine author Holly Elmore's return to her hometown, the Regeneration in ACTION (RiA) Magazine topped the coveted 500,000-pageview milestone. The IMPACT Magazine, Ei Moves!, chronicles Holly's move to Sarasota along with accomplishments during Ei's relocation.
Launched in early 2009 as the Zero Waste Zones (ZWZ) Blog, the inaugural posts chronicled the challenges and successes of the ZWZ program along with industry-specific topics. The name evolved into the Zero Waste in ACTION (ZWA) Blog when the National Restaurant Association purchased the ZWZ in 2012.
When the ZWA Blog surpassed 100,000 pageviews in July 2013, the ZWA Blog article, ZWA Blog: A Powerful Industry Resource & Voice, chronicled Ei's evolution from a zero waste cheerleader to work in Recycling Refinement, moving beyond landfill diversion. Below is an excerpt from the article:
Authored by Ei, the ZWA Blog articles document the evolution of zero waste from concept to emerging industry standard, tell the story of zero waste pioneers and warriors who shifted paradigms in materials management, and shine light on fallacies within accepted recycling practices.
In June 2017 Ei announced the Era of Recycling Refinement was Mission Accomplished. The RiA Magazine article, A Decade of Impact: Era of Recycling Refinement, showcases Ei's major accomplishments and success from inception through June 2017.
Thus, Ei segued into the Era of Regeneration where Nature Prevails, Soil Health | Regenerative Agriculture and Water Use | Toxicity are the primary focus areas. Once within the Era of Regeneration, the ZWA Blog evolved into the RiA Magazine to reflect new endeavors as well as the in-depth articles, versus shorter posts.
In celebration of the 475,000-pageview milestone, the January 2021 RiA Magazine article, Ei: invigorated impact and influence, substantiates Ei's evolution into respected environmental journalism, photojournalism, and documentary work.Ei Digital Books (pdf-document versions of articles published in national magazines,) Ei Article Book (From Macro to Micro to Nanoplastics, an excerpt from the RiA article, Plastics: a double-edged sword,) various published articles via media inquiries, and the 2016 Comparative Case Study: Plastic Film Recycling at Two Simon Malls; the case study was prepared by Ei on behalf of the Wrap Recycling Action Program, an American Chemistry Council Plastic Film Recycling Group program.
Further validating Ei for respected environmental journalism, the below prominent invitation arrived in early November 2016:
The U.S. State Department invited Ei to join the invitation-only COP22 preview press conference call. Journalists from the Wall Street Journal and the New York Times were among the respected, mainstream media on the call.
Ei Magazine Stats
Below is a quick overview of the current magazine stats:
The IMPACT Magazine:
- 146 published articles
- Average 1,430 pageviews per article
- Most popular article: Ei New Mission Statement (12/12) 3,860 direct views
The RiA Magazine:
- 410 published articles
- Average 1,375 pageviews per article
- Most popular article: Reduce First, Donate Second, Compost Third (02/11) 18.600 direct views
The majority of the Ei Magazine images are courtesy of Holly Elmore Images (HEI.) Additionally, Holly often volunteers her photography skills for event documentation; the HEI Urban Afforestation gallery documents numerous SURF (Suncoast Urban Reforestation) microforest plantings in the Sarasota vicinity. The RiA article, Urban Afforestation: food forests and microforests, introduces the two emerging movements in urban areas along with their environmental and community benefits.
When she returned to Sarasota after residing in Atlanta for four decades, Holly Elmore dedicated her spacious approximately 8,500-square-foot yard to two rewilding pilots: Native-Plant-Landscape Pilot (front yard) and Backyard Permaculture Pilot, including a food forest. The RiA article, Ei Rewilding Urban Landscapes Pilots, introduces the Ei Pilots while the HEI Ei Rewilding Urban Landscapes album documents the pilots' progress in a series of photo galleries.
When albums are created or updated, the HEI site averages 80,000+ monthly views; otherwise, with dormant uploading activity, the site averages 35,000 - 40,000 monthly views.
Respected environmental journalism and photojournalism are integral to success and impact as Ei shifts gears new and exciting initiatives.
Tax-deductible donations in any amount are greatly appreciated to support Ei's important work.