In 2010 The IMPACT Blog launched to share Elemental Impact work in areas other than zero waste. Realizing the power of a cyberspace network, Ei participates in social media venues frequented by the targeted audience.
The Ei FaceBook page is an excellent venue to share blog posts, Ei Partner activity and industry news. Understanding the value of visual communication, the Ei FB page has an impressive 60+ album inventory complete with detailed descriptions. In general, each album supports a blog post.
LinkedIN is an amazing and effective business tool. Once Ei founder Holly Elmore started sharing blog posts via group discussions, the blog readership escalated significantly. Although Ei has a LinkedIN profile, posts are via Holly's personal account. In addition, many dynamic relationships resulted from LinkedIN interactions.
|Zero Waste Icon Scott Lutocka|
In the last six months Ei entered the Twitter world via active participation. Immediately, blog post readership once again escalated. Beyond building the cyberspace network, Twitter is an excellent vehicle to keep current in industry news. It is also an easy, effective avenue to celebrate success with a simple "favorite" and|or "retweet".
The Ei Pinterest page includes twelve category boards with 200+ "pins." Each board represents a subject category with ZWA and The IMPACT Blog posts "pinned" on appropriate boards in reverse chronological order. Although specific following is interesting, blog readership escalated when the Pinterest Boards were complete. Pinterest appears to enhance optimal search engine placement.
Communication and media is evolving from the printed word to on-line vehicles . For impact, it is important to create a cyberspace communication network. Blogs and websites are the grounded focal point with the other vehicles driving traffic via quick snippets within the network.
Thank you for your support in building the ZWA Blog readership foundation - now let's together build the network! You are invited to join us with "likes" on FB, "connections" on LinkedIN, and "follows" on Twitter and Pinterest.