|Jules, Holly, Tim Laura &|
John Skinner (SWANA )
Following Laura, Jules Toraya - City of Atlanta zero waste manager - gave an empowering presentation on the City's Office of Sustainability's Power to Change campaign featuring Lifecycle Management, Waste Reduction, Ruse of Valuables and Recycling. With a few additions, Ei's Recycling Integrity definition serves as the campaign's objective:
Maintain maximum material value through waste reduction, material reuse and recycling with minimal energy expended.
|Jules @ podium|
During Tim's introduction, the audience gave Jules a round of applause in appreciation for his decorated active military duty in the Iraq war.
Rounding out the Atlanta story, Holly Elmore - Elemental Impact founder - shared Atlanta's role in program development for national platforms. In 2009 the Zero Waste Zones, chaired by Laura Turner Seydel, launched at an acclaimed press conference leading to a CNN story, NY Times front-page article and a FORTUNE.com profile. The National Restaurant Association acquired the ZWZ in 2012 for national expansion through their state restaurant association network. For details on the ZWZ acquisition, see the ZWA Blog post, Ei: An Established Program Creator.
With the ZWZ under NRA guardianship, the Sustainable Food Court Initiative takes center stage in Ei's zero waste focus. SFCI Pilots include: Airport: Hartsfield-Jackson Atlanta International Airport, Event Venue: Georgia Dome, Atlanta and Shopping Mall: Simon mall Concord Mills, Charlotte, NC. A quick update of each pilot's action was given. Holly's PPT presentation is available on the Ei Speaking Engagements page.
|Laurette @ podium|
As the final session speaker, Mitch Kessler - Kessler Consulting president - gave a passionate presentation on Florida's recycling scenario with a focus on Key West. Mitch emphasized policy, supported by a political champion, as a critical driver for recycling program development. In his closing remarks reminded the audience to keep solutions local, be flexible and know there are many roads to zero waste.
Continuing with the Southern theme, Jeff Meyer - CocaCola Refreshments sustainable packaging manager - was the luncheon keynote speaker. During his presentation Jeff gave an overview of zero waste practices in-place at corporate-owned facilities followed by product packaging education. It was apparent Jeff served as an internal liaison between packaging geared toward consumer marketing and sustainable options available.
|The Recycle and Win Patrol|
The SWANA Road to Zero Waste conference showcased the Southeast's innovative recycling programs supported by a commitment to integrity. Several West Coast friends commented they had no idea the South was so proactive in zero waste arenas. Hmmm...... is the modest southern culture a bit too modest?!!