As a Charter ZWZ Participant, ATR GM, Patrick Cuccaro, and Director of Sustainability, Sandy Rothstein, worked through the challenges of making back-of-the-house organics separation for composting collection work with ease into their daily operations. With a phased-in process, ATR developed organics-separation practices for off-premise events.
See the ZWZ Blog post, Common ZWZ Refrain: It's EASY, for quotes from Patrick and other ZWZ Champions on the ease of introducing zero waste initiatives into operations. Arriving at the point of ease was the result of diligent efforts by pioneers like ATR.
The ATR press release, Affairs to Remember Caterers Diverts 200 Tons from Landfills; Legacy Green Program Sets Bar for Atlanta Caterers, includes impressive details of ATR's achievement. Several videos accompany the press release to give the visual impact of their standard operating practices.
|Chef Ahmad nurturing garden|
In Patrick's words:
"The Zero Waste Zone mega-movement was a catalyst, as well as an avenue, for Affairs to Remember to become greener than we'd ever been. We'd already been sourcing local organic foods whenever possible - even before 'farm-to-party' sourcing became wildly popular.
Adding companywide composting initiatives and beefing up our recycling efforts has also created a strong sense of pride throughout our organization. It's gratifying to see our staff enthusiastically enforce our composting standards. They know that they're making a difference in our local environment and setting the bar for others to follow."
With their Legacy Program, ATR expands their sustainability commitment into the social responsibility realm. Legacy Giving was founded in 2007 as an avenue for ATR to nurture a community that supported ATR's growth into one of Atlanta's prominent luxury caterers. Visit the site for an impressive list of organizations benefiting from ATR's generosity grounded in gratitude.
For additional perspectives on Patrick's talent to transfer personal convictions into solid business practices, see the ZWZ Blog post, ZWZ: A Powerful Marketing Tool. The post is a profile of Patrick's successes along with a link to a national feature on the National Restaurant Association News Blog, Aiming for zero waste brings increased sales to caterer.
Milestones are abundant at Affairs to Remember Caterers. ATR laid a phenomenal foundation and 2012 is destined for amazing achievements in the many shades of green.